Go direct - online

Fabian Angiers, General Manager of Dial Direct Insurance, comments: "Car and home insurance is something that most of us need but today there is a great choice of short-term insurance providers for consumers to choose between.

"This means that, at the end of the day, a consumer's affinity with your brand is going to be one of their deciding factors, along with price and service. It is therefore essential to keep your profile relevant, eye-catching and up-to-date.

"To do this for Dial Direct, we have created a new campaign that is fresh and humorous. It is also simple and uncluttered; to reflect the fact that getting your insurance through Dial Direct is an easy, stress-free experience."

The company wanted the key message to be easy to comprehend and single-minded: 'If only everything was as easy as insuring with Dial Direct' to clearly communicate that Dial Direct makes insurance simple and quick.

Angiers adds: "The Dial Direct superhero is still around, incorporated throughout all elements of our communication efforts. He is portrayed as a very likeable, friendly character, whose motto 'To simply...serve and protect' reflects one of Dial Direct's key objectives - to provide more than just insurance to our clients, to be of assistance and provide advice too."

The campaign utilises radio, TV, print, outdoor and online.