Explains Abdulla Miya, Net#work BBDO MD, "From the moment we met the Neotel team, we knew there was an immediate culture fit. We were inspired by its desire to make a real difference to South Africa, a value that has always been at the core of our agency.
"In addition to this, it was refreshing to meet a marketing team who has an express intent of truly being the best company to work for, by extending the intent to its suppliers. Our desire is to create breakthrough communication campaigns that will capture the energy and possibilities that this brand delivers."
Jacky Humphries, chief marketing officer: Neotel says, "After a successful entry into the South African telecommunications market, the brand's essence 'Inspiring Possibility' is now ready to be launched to the South African market. To achieve this, we wanted an agency that would inspire us and reach beyond what we deemed possible. We needed to find an agency that could translate the energy of the brand and this is the agency."
