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Jupiter among leading independent agencies
Publication The World's Leading Independent Agencies 2010 once again features articles by owners and leaders of leading independent agencies in traditional markets, which, for the first time, are matched and even outnumbered by agencies from newer and emerging markets, such as South Africa's The Jupiter Drawing Room.
Traditional markets include the UK, US, Germany, Switzerland, Scandinavia and The Netherlands; newer and emerging markets include China, India, Russia, Poland, South Africa, Mexico and Brazil.
Julian Boulding, president and founder of thenetworkone commented, "A little like the Oscars, this seems to provide a kind of barometer of how the thought leaders in the marketing communications industry see themselves. Today, the world's leading agencies are not fighting change - they are embracing it.
“You'll find words from people who have discovered new beginnings: in India, in South Africa, in the Swiss Alps. You'll find words from people who have created communities that reflect their values in Mexico, in London, in New York. Words from people who have re-invented their businesses, who embrace fragmentation, who embrace technological change, who embrace the right to experiment and therefore, sometimes, the right to fail.
“For anyone involved in the advertising and marketing communications business, this publication is a source of inspiration."
2010 agencies
Published by thenetworkone in association with Campaign magazine in London, it launches this week and is showcased at a specially created website, www.leadingindependents.com.
