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Clean sweep for Net#work BBDO CT

8 Dec 2009

Net#work BBDO Cape Town has snapped up Sara Lee's Sanex business.

Net#work BBDO Cape Town has been awarded the R20 million per annum business to promote the Sanex range from Durban-based company Sara Lee. Creative work on the range, which includes deodorants, shower gels and hand washes, will start immediately.

Net#work BBDO Cape Town MD Eric D'Oliveira said he believes that sharp strategy, combined with bold creative and chemistry fit is what impressed Sara Lee and won them the business.