Saatchi & Saatchi New York has acquired the business of consumer marketing agency ThompsonMurray, the core of the new network. Saatchi & Saatchi X will give clients the capability to achieve total marketing solutions for the two most important media in the marketing mix, on-screen and in-store. It will offer shopper marketing leadership and insights, environmental design, package design and product innovation, with full production and execution capabilities.
Making the announcement, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi said: "Today's shopping experience needs revitalising. More and more purchasing and switching decisions on brands are made in store. ThompsonMurray leads the field in understanding and responding to this reality. They have highly evolved and expert knowledge of turning shoppers into buyers."
ThompsonMurray founder and CEO Andy Murray said, "We are delighted to be joining with Saatchi & Saatchi to create a new offering focused on enhancing the total store and shopping experience.
"We have always been inspired by the ideas and creative execution of Saatchi & Saatchi, and they were attracted by the insights and experience ThompsonMurray offers in-store. We will bring to life the creative idea behind the brand in a way that connects with the shopper. And what is on-screen will be directly linked with what happens at the two moments of truth, in the store, and in the home."
Saatchi & Saatchi X will choreograph and expand the capabilities and reach of the first-moment-of-truth offerings of the Saatchi & Saatchi network. The new concept will be launched with three offices in the USA, with plans to expand the network globally.
Owlhurst Communications on behalf of Saatchi & Saatchi
