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    They also crave it

    It's not hard to imagine extra-terrestrial creatures living amongst us mere mortals thanks to sci-fi being such a popular genre. It would seem anything is possible especially in the world of television, which can bring the unimaginable to life. In another South African first, the latest Chicken Licken® Hotwings® film, the theme of outer space brings intrigue for the audience as it reveals just how far even an alien will go to satisfy its craving. Because, when the craving's got you, it's got you!
    They also crave it

    Integrated brand and communications group Joe Public United has once again succeeded in hitting the mark with a film that impresses with its off-the-wall narrative and world-class cinematography. Working with South African director Terence Neale, who is a master of his craft and has worked on global brands that range from Beats by Dre to ASOS to Adidas, the team has managed to pull off a full-scale production using sci-fi, rarely seen in similar markets in this country. This is also Neale’s first SA production in almost four years.

    Viewers are introduced to an adorable little alien, ZeZorc, who arrives in the middle of the night. The family find it raiding their kitchen causing much chaos as it thrashes through the fridge possibly looking for something to eat. Sharing a likeness with blockbuster movie, E.T., the alien quickly integrates with the family and is much loved by all its members. In every scene, the cuddly alien appears to ooze kindness using his superpowers for good that make the family love and trust it even more, they even allow it to sleep with them. The only thing they can’t seem to satisfy is ZeZorc’s hunger. That is until the Chicken Licken delivery guy appears at the front door and the father carries the takeaway of Hotwings inside. Immediately noticing the logo on the packets, we quickly discover the real reason why ZeZorc is here...

    Xolisa Dyeshana, Chief Creative Officer Joe Public United Johannesburg says, “As a brand, Chicken Licken is strategic in their campaign approach, as partners we know what works for their audience which makes them a pleasure to work with. This sci-fi concept further highlights their reputation for being out-of-this-world good. So good that their products exceed even the constructs of life as we know it and that they are for everyone and everything, human or not.”

    Watch it here:



    Credits:

    Brand: Chicken Licken®
    Client: Chantal Sombonos van Tonder
    Group Chief Creative Officer: Pepe Marais
    Agency: Joe Public
    Chief Creative Officer: Xolisa Dyeshana
    Creative Director: Claudi Potter
    Art Director: Gareth O'Callaghan
    Copywriter: Cameron Fraser
    Creative Business Director: Amber Mackeurtan
    Account Manager: Asbo Ofori-Amanfo
    Head of TV and Radio: Di Cole
    Production Company: Romance Films
    Director: Terence Neale
    Exec Produce: Rozanne Rocha-Gray
    Director of Photography: Adam Bentel
    Production Art Director: William Boyes
    Wardrobe Stylist: Gabrielle de Gersigny
    Editor & Company: Julian Redpath / Left Post Production
    VFX creative director and onset supervisor: Chocolate Tribe / Rob van den Bragt
    Lead compositor: Chocolate Tribe / Jean du Plessis
    Postproduction Online: Chocolate Tribe
    Colourist: Craig Simonetti
    Music Company/Composer: Pressure Cooker Studio / James Matthes
    Audio + Final Mix: Sterling Sound / Lorens Persson


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