The judging panel included 12 creatives from Creative Circle member agencies:
Bridget Johnson (Jury President), Executive Creative Director, Black River FC;
Lapeace Kakaza, Creative Director, TBWA Johannesburg;
Loyiso Twala, Creative Director, FCB Johannesburg;
Gaby De Abreu, Executive Creative Director, Switch;
Kean Hartnady, Graphic Design Head, Grey
Larissa Elliotte, Creative Director, JWT Johannesburg;
Nkululo Masiba, Senior Copy Writer, Y&R Johannesburg;
Judith Mafutsanyana, Group Head, Avatar;
Rethabile Ledwaba, Art Director, M&C Saatchi Abel;
Katlego Phatlane, Head of Promise Luxe, Promise;
Michael Zulu, Senior Creative Director, Ogilvy Johannesburg;
Sarah Colville, Creative Group Head: copy, The Niche Guys.
Categories judged included Outdoor and Out of Home; Print; Radio; Television, Video & Cinema; Digital; Experiential; and Integrated Campaign.
Xolisa Dyeshana, Creative Circle Chairperson & Chief Creative Officer at Joe Public, said that regular judging and acknowledgement helped to maintain high levels of creativity in advertising.
“We’re very proud of the fact that South Africa’s advertising industry is rated world-class and our goal is to keep it that way. I think all agency creatives love the acknowledgement of winning awards. It stretches and stimulates them. In fact, it keeps all of us inspired because it’s always gratifying to see the creative excellence that South Africa is capable of producing.”
The Creative Circle represents advertising agencies, and only Creative Circle members are eligible to enter the awards. All monthly winners are shortlisted for the Annual Awards which will take place in March 2018.
All the winners are listed in the table, with links to the winning work.
Entries for September to December 2017 awards will open on 8 January, 2018 and will be judged on 1 February 2018.
| Category | Entry Agency | Prize | Brand | Title | View work here |
| Outdoor & Out of Home | J. Walter Thompson Johannesburg | Second | Ford SA | Curb Kisser | http://bit.ly/2ybUdRy |
| Outdoor & Out of Home | Havas Johannesburg | Third | Samson | Party Strong | http://bit.ly/2ycTsaY |
| DDB South Africa | Second | Wrigley | Lobster, Fish | http://bit.ly/2fDjo83 | |
| FCB Joburg (Pty) Ltd | Third | Netflorist | Same-Day Delivery. Same-Day Forgiveness Married | http://bit.ly/2k9vIOu | |
| Radio | Joe Public Pty Ltd | Second | Chicken Licken | Inja Peace - Lion, Danger, Killer | http://bit.ly/2xGLp2M |
| Radio | Joe Public Pty Ltd | Third | Adcock Ingrams | Panado dose of... - Breaking Bad, Thrones | http://bit.ly/2ydSLOo |
| Television, Video & Cinema | FCB Cape Town | Second | Western Cape Government - Safely Home | Boys TVC | http://bit.ly/2x0mNFi |
| Category | Agency | Prize | Brand | Title | View work here |
| Outdoor & Out of Home | DDB South Africa | Second | The South African Scouts | Building Future Scouts | http://bit.ly/2x07ufG |
| Outdoor & Out of Home | NATIVE VML | Third | Nando’s | Nando’s VS. That other chicken place | http://bit.ly/2x0nD51 |
| DDB South Africa | First | Commission for Gender Equality | He She - Eric, Ethan, Frasier, Steve | http://bit.ly/2fw2Nix | |
| Joe Public Pty Ltd | Third | PNET.co.za | A Better Job is Waiting - Moss, Cobwebs, Dust | http://bit.ly/2fVj8y0 | |
| Radio | Joe Public Pty Ltd | Second | Edcon Limited | Jet Hand Me Downs - Isikhaftini sika Nu, Isicathulo sika Petunia | http://bit.ly/2xKr0f0 |
| Radio | Joe Public Pty Ltd | Third | People Opposing Women Abuse | Rape News - Zukiswa, Sibongile | http://bit.ly/2ycNyqe |
| Television, Video & Cinema | King James Group | Second | Santam | I'd Rather - Forest, Orchestra, Haircut, Car Wash, Birds | http://bit.ly/2hBMhSy |
| Television, Video & Cinema | Ogilvy & Mather, Cape Town | Third | Metropolitan | I See You | http://bit.ly/2xHpKYi |
| Category | Agency | Prize | Brand | Title | View work here |
| Joe Public Pty Ltd | Third | Adcock Ingram | Headaches - Burning, Violent, Exploding | http://bit.ly/2fwuHLq | |
| Radio | FCB Africa (Pty) Ltd | First | Cell C | iGugu - Lebo, Nomsa, Siya | http://bit.ly/2ycKuKH |
| Radio | Joe Public Pty Ltd | Second | Adcock Ingram | Save Yourself The Drama - Hospital, Mafia | http://bit.ly/2k7mP8j |
| Television, Video & Cinema | TBWA\Hunt\Lascaris Johannesburg | First | Joburg Ballet | Bite Size Ballet - The Money Fight, G.O.T.7 | http://bit.ly/2xKbBeJ |
| Television, Video & Cinema | FCB Joburg (Pty) Ltd | Second | ABSA | Rivalry | http://bit.ly/2ycDOMy |
| Digital & Interactive | King James Group | First | Sanlam | Uk'Shona Kwelanga | http://bit.ly/2k7SEOg |
| Digital & Interactive | Ogilvy Johannesburg | Second | KFC | KFC Soundbite Chart | http://bit.ly/2xOS9Op |
| Digital & Interactive | J. Walter Thompson Cape Town | Third | SANBS | Blood Bag | http://bit.ly/2x01ljG |
| Experiential | TBWA\Hunt\Lascaris Johannesburg | Second | Goodbye Malaria | Beautiful Pathogens | http://bit.ly/2x0wYti |
| Integrated | King James Group | First | Sanlam | Uk'Shona Kwelanga | http://bit.ly/2xB7GS7 |
| Integrated | Ogilvy Johannesburg | Second | KFC | KFC Soundbite Chart | http://bit.ly/2fvGmtY |
| Integrated | Joe Public Pty Ltd | Third | Chicken Licken | Pharaoh | http://bit.ly/2xGsENb |
The Creative Circle is a non-profit organisation dedicated to promoting creativity as a business resource and maintaining high levels of creativity in the South African advertising industry.
Its purpose is to inspire the transformation of product, people and perception through the power of creativity.
The Creative Circle promotes creativity as a business resource, endeavours to raise and maintain high standards of creativity in advertising and provides input into official industry bodies ACA and ASA. The Creative Circle decides on which international and local advertising awards are formally endorsed (currently Creative Circle Monthly Awards, Creative Circle Annual Awards, Cannes, D&AD, One Show and the Loeries). It also nominates judges for awards to ensure fair and unbiased judging and maintain standards and, where appropriate, supports the education of creative talent.
Members are eligible for valuable benefits.
