Subscribe & Follow
#CannesLions
- Day 3: Grande Prix and Gold winners announcedDanette Breitenbach
- TBWA\Hunt\Lascaris’ The Riky Rick Foundation's Stronger wins Silver LionDanette Breitenbach
Trending
- MultiChoice mourns the death of Nkateko MabasoKarabo Ledwaba
Jobs
- Paid Social Specialist Johannesburg
- Junior Account Executive Johannesburg
- Junior Administrative Assistant Cape Town
- Account Manager Durban
- Personal Assistant Johannesburg
- Senior Art Director Cape Town
- Data Strategist Johannesburg
- Junior Digital Copywriter Cape Town
- Client Service Director Johannesburg
- Motion Designer Cape Town
Kantar Millward Brown announces South Africa's Top 10 Best Liked Ads for Q1 and Q2 2017
We see storytelling emerging as the central protagonist, with wonderful local nuances and emotion used to cement the memory and brand association. Food dominates the top 10, with four fast food outlets grabbing the consumers’ attention. Cars also feature strongly, with three of the car ads by global agencies, highlighting how well these types of ads can travel across borders.
Read more about why advertising works best when it makes a memorable and lasting impression in our latest study, Lasting Impressions to Grow Your Brand.
#1 AD Q1 2017
Consol Glass: The Best Things Come in Glass | Grey Advertising
#1 AD Q2 2017
Toyota Hilux: Tougher-er my Son | FCB Joburg
RANK | AD | Q1 2017 | CREATIVE AGENCY |
1 | Consol Glass: The Best Things Come in Glass | Grey Advertising |
2 | McCain: Dinner for Mom – Little Jessi | Joe Public |
3 | Lifebuoy Lemon Fresh: Hands up Tumi | Lowe Lintas Mumbai |
4 | Mochachos: Wrestler | Comedia |
5 | BMW: Sheer Thrills | Serviceplan Hamburg |
6 | McDonalds: It's a Feeling | Leo Burnett |
7 | Colgate Maximum Cavity Protection: Question & Answer | Y&R Labstore |
8 | Plascon: Designed for Life | Ireland/Davenport |
9 | News24: Edge App | The Suits Communication |
10 | Coca-Cola: Supermarket Pan Africa | Ogilvy & Mather Africa |
RANK | AD | Q2 2017 | CREATIVE AGENCY |
1 | Toyota Hilux: Tougher-er my Son | FCB Joburg |
2 | Audi A5: Engineered with Soul | BBH London |
3 | ABSA Rewards: Skafthini | FCB Joburg |
4 | Oros: Teka | King James Cape Town |
5 | KFC: Creations | Ogilvy & Mather Johannesburg |
6 | Volvo XC 90: Road Trip | Forsman & Bodenfors Sweden |
7 | Steers Mega Ribster Meal: #Errthang | 1886 |
8 | Ultramel: Sunday Lunch | MetropolitanRepublic |
9 | DStv: Sweet Little Munchkin | Ogilvy & Mather Johannesburg |
10 | Future Life Smart Fibre 2in1: Adverlife | The Buchanan Group |
Download the PDF of the rankings:
Q1 2017
Q2 2017
Adtrack™ is Kantar Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all new brand advertising in South Africa for over 30 years. The resultant database stands at over 90,000 TV adverts tested, and more than 1.1 million interviews conducted, making this database one of the largest of its kind in the world. For more info on what Adtrack can do for you, contact moc.nworbdrawllim@ewahs.ellezil.
- The world’s most chosen brands19 Jun 13:30
- Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands12 Jun 11:38
- The Blueprint for Brand Growth. An evidence-based framework that defines the future of marketing15 May 13:08
- South Africa shines in the global 2024 Kantar Creative Effectiveness Awards25 Apr 12:06
- Creative trends 2024: Crafting effective digital ads01 Feb 11:08