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Cutting Back Without Cutting Yourself Off
If you've been asked to cut your marketing budgets, here are a few tips to make it less painful from Martin Lindstrom, Clickz Today:
• Ask your customer.
• Be creative.
• Don't forget to build your brand.
• Evaluate your partners, but don't start all over again.
• Be consistent
• Ask your customer.
• Be creative.
• Don't forget to build your brand.
• Evaluate your partners, but don't start all over again.
• Be consistent
"Ask your customers about your brand's status before you consider cutting the easy stuff adrift."
"Being creative doesn't necessarily cost a fortune. But it can save you one."
"By this stage you've probably invested millions of dollars in building your brand over the years. Why destroy that effort and investment by putting restrictions on your budget's application?"
"A classic cost-cutting maneuver is changing suppliers to gain lower prices. Read my lips: This won't help you in the long run."
"Cost-cutting time is no time to change your branding style dramatically."
Read the full article on www.clickz.com.
Source: Clickz Today
