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Publicis to acquire The Creative Counsel for a massive 'R1bn'
Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire The Creative Counsel for a rumoured R1-billion, making it one of South Africa's biggest ever agency acquisitions...
According to a number of industry sources, the deal has been in the works for some time now. Despite rumours that there were a number of rocky patches during negotiations, Memeburn now understands that the Competition Commission is sending out emails to people within the industry to sound out their views on the potential buyout.
Memeburn has approached The Creative Counsel for comment and will update the story accordingly.
Continue reading the full article here.
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