Within the National Brands portfolio of about 20 tea, coffee, biscuit and snack brands, Grey will take responsibility for the majority of the above-the-line work with the balance being handled by Guru Advertising. Other specialised agencies have been tasked with the below-the-line, public relations and design work.
"Key contributors to the National Brands win were our strategic insights into its brands combined with innovative creative work. We are thrilled to be appointed by National Brands and to be given the opportunity to work on leading, high calibre South African consumer brands," says Ann Nurock MD Grey Worldwide.
