#Cannes2023: SA's Promise, Kenya's ScanAd and Dubai's FP7 McCann bring home Silver Lions
FP7 McCann won a Silver and a Bronze for its Wall Street Balls for client Testicular Cancer Society, Testicular Cancer Awareness as well as a Bronze Lion for the campaign Frequencies of Peace for client Baby Shop.
ScanAd, Nairobi Kenya and Hill+Knowlton Strategies, Nairobi, Kenya won Silver for Stain not shame for Zeva Fashion, Promise with The Media Shop won Silver for Plan (A) for AfriSam Cement.
| Engagement; Creative Data | Social media & insight | Silver Lion | Wall Street Balls, Testicular Cancer Society, Testicular Cancer Awareness, FP7 McCann, Dubai / McCann Health, Dubai UAE |
| Engagement: Lions Direct | Healthcare | Bronze Lion | Wall Street Balls, Testicular Cancer Society, Testicular Cancer Awareness, FP7 McCann, Dubai / McCann Health, Dubai UAE |
| Engagement: Lions: Media | Use of audio platforms | Bronze Lion | Frequencies of Peace, Baby Shop, FP7 McCann, Dubai UAE Initivate MENA, Dubai UAE |
| Engagement: Media | Use of print | Silver Lion | Plan (A) AfriSam, Blackstudio, AfriSam, Cement, Promise, Johannesburg SA & The Media Shop, Johannesburg |
| Engagement: Media | Use of events & stunts | Bronze Lion | The Currency of Corruption, Transparency International Lebanon - No Corruption (TI-LB) Anti-corruption NGO Leo Burnett, Beirut, Lebanon / Leo Burnett, Jeddah, Saudi Arabia |
| Engagement PR | Social Behaviour) | Silver Lion | Stain not shame, Zeva Fashion, ScanAd, Nairobi Kenya and Hill+Knowlton Strategies, Nairobi, Kenya |
| Engagement: PR | Cultural insight | Bronze Lion | Superstar Ravi, Adidas, Adidas Originals, Havas Middle East, Dubai / Red Havas Middle East, Dubai UAE |
Summary of Lions for Africa and Middle East region
As we enter the fourth day of Cannes, so far the continent and Africa have amassed one Grand Prix, two Gold, seven Silver and 14 Bronze Lions.
The Grand Prix was won by Dubai's Impact BBDO for Newspapers, Inside the Newspaper Edition for Annahar Newspaper. Leo Burnett Lebanon boasts a Gold Lion for Dirty Laundry, for the Abaad Resource Center for Gender Equality as well as a Bronze for The Currency of Corruption for Transparency International Lebanon, - No Corruption (TI-LB) together with Leo Burnett, Jeddah, Saudi Arabia.
SA's Ogilvy won a Gold Lion for Bread of the Nation for client AB InBev SA, Castle Lager. The agency has also won a Silver and a Bronze Lion for The Blind Spot, for client Volkswagen SA.
On the continent, South Africa's Promise won a Silver and a Bronze Lion, with FCB Africa winning a Silver and Grid Worldwide a Bronze Lion. Nigeria's agency X3M Ideas, won the county's first Lion, a Bronze.
The Middle East's FP7 McCann has accumulated two Silver and six Bronze, followed by And Us with a Silver and two Bronze.
As Cannes enters its fourth day, only the Experience category, Strategy category, Classic: Film category winners as well as Tituatium winners and Lions for Good are still to be revealed.
For more:
- Cannes Lions special section and search
- More info: Google News, Cannes Lions Twitter
- Official site: http://www.canneslions.com, Facebook, Twitter, Instagram
About Danette Breitenbach
Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.
