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#CannesLions2017: Promo & Activation Lions winners!

The 64th annual Cannes Lions Festival of Creativity hosted the Cannes Promo & Activation award ceremony on 19 June 2017.
Lions Promo & Activation celebrates creativity that brings brands to life. Entries needed to demonstrate ideas that generate interaction; where consumer participation in an activity serves to promote a product or service.


The Grand Prix went to the Boost Mobile’s ‘Boost your voice’, by 180LA Santa Monica.

Boost Mobile's Promo & Activation Lions Grand Prix-winning work.
Boost Mobile's Promo & Activation Lions Grand Prix-winning work.
click to enlarge

The campaign promoted Boost stores as polling stations in under-served areas populated by low-income and minority voters in a move towards equal voting access.



View the full table of winning work below:

Promo & Activation Lions winners


EntrantTitleClientProductAward
180LA, Santa MonicaBOOST YOUR VOICEBOOST MOBILEPROMOTE BOOST STORES AS POLLING STATIONSGrand Prix
SAATCHI & SAATCHI, New YorkBRADSHAW STAINP&GTIDEGold Lion
GREY NEW YORK / PROCTER & GAMBLE, BostonHANDLE WITH CAREPROCTER & GAMBLEGILLETTEGold Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDEGold Lion
McCANN NEW YORKFEARLESS GIRLSTATE STREET GLOBAL ADVISORSSHE ETFGold Lion
SAATCHI & SAATCHI, New YorkBRADSHAW STAINP&GTIDEGold Lion
FRED & FARID PARISLIBÉ DES RÉFUGIÉSLIBÉRATIONNEWSPAPERSGold Lion
GREY COLOMBIA, BogotáPAYPHONE BANKTIGO-UNEPAYPHONE MICRO SAVINGS ACCOUNTGold Lion
adam&eveDDB, LondonGIVE THE RAINBOWMARSSKITTLESGold Lion
SAATCHI & SAATCHI, New YorkBRADSHAW STAINP&GTIDEGold Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIAGold Lion
McCANN NEW YORKFEARLESS GIRLSTATE STREET GLOBAL ADVISORSSHE ETFGold Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDEGold Lion
GOODBY SILVERSTEIN & PARTNERS, San FranciscoCHEETOS MUSEUMCHEETOSCHEETOSGold Lion
GREY NEW YORK / PROCTER & GAMBLE, BostonHANDLE WITH CAREPROCTER & GAMBLEGILLETTEGold Lion
OGILVY NEW YORKTHE REFUGEE NATIONAMNESTY INTERNATIONALAWARNESS AROUND THE REFUGEE CAUSEGold Lion
adam&eveDDB, LondonGIVE THE RAINBOWMARSSKITTLESSilver Lion
POSSIBLE MOSCOWCOFFEE IS NOT A DRUGCHERNYI (BLACK) COOPERATIVECOFFEE SUBSCRIPTIONSSilver Lion
NEOGAMA BBH, São PauloFOOT TYPE TEST ADASICSASICS FOOT TYPE TEST ADSilver Lion
WE BELIEVERS, New YorkVOLVO SURVIVOR SALES AGENTSVOLVO NORTH MIAMIVOLVOSilver Lion
BETC, ParisCINEMA TO GOAIR FRANCEAIR FRANCESilver Lion
ALMA DDB, MiamiSPANISH LESSONSNETFLIXNARCOSSilver Lion
McCANN NEW YORKFEARLESS GIRLSTATE STREET GLOBAL ADVISORSSHE ETFSilver Lion
ALMAPBBDO, São PauloNOSFERATUGETTY IMAGESGETTY IMAGESSilver Lion
GREY COLOMBIA, BogotáPAYPHONE BANKTIGO-UNEPAYPHONE MICRO SAVINGS ACCOUNTSilver Lion
COLENSO BBDO, AucklandTHE CHILD REPLACEMENT PROGRAMMEMARS NZPEDIGREESilver Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIASilver Lion
Y&R DUBAIONE BOOK FOR PEACEINTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINAINTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINASilver Lion
OGILVY NEW YORKTHE REFUGEE NATIONAMNESTY INTERNATIONALAWARNESS AROUND THE REFUGEE CAUSESilver Lion
POL, Oslo25M2 SYRIATV-AKSJONEN NRK, IKEA, RED CROSSTV-AKSJONEN 2017Silver Lion
LEO BURNETT CHICAGOYOUR NAME SAVESDONATE LIFE AMERICAORGAN DONATION REGISTRATIONSilver Lion
OGILVY NEW YORKTHE REFUGEE NATIONAMNESTY INTERNATIONALAWARNESS AROUND THE REFUGEE CAUSESilver Lion
THE CLASSIC PARTNERSHIP ADVERTISING, DubaiFOOTNOTE FOR THE BREASTMEDCARE WOMEN & CHILDREN HOSPITALHEALTHCARESilver Lion
CLEMENGER BBDO MELBOURNEMEET GRAHAMTRANSPORT ACCIDENT COMMISSION VICTORIATRANSPORT ACCIDENT COMMISSION VICTORIASilver Lion
Y&R LONDONCHRISTMAS WITH LOVEMARKS AND SPENCERMARKS AND SPENCERSilver Lion
McCANN MELBOURNEMADE POSSIBLE BY MELBOURNEUNIVERSITY OF MELBOURNEThe University of MelbourneSilver Lion
VALENSTEIN & FATT, LondonSWEAR JARCOMIC RELIEFCHARITY APPSilver Lion
FCB CHICAGOTEDDY GUNILLINOIS COUNCIL AGAINST HANDGUN VIOLENCEANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOISSilver Lion
McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILANRESPONSIBLY THE BEERUBREWRESPONSIBLYSilver Lion
NURUN, ParisAPARTMENT STORESDELAMAISONHOME DECORATION AND FURNISHINGSSilver Lion
POL, Oslo25M2 SYRIATV-AKSJONEN NRK, IKEA, RED CROSSTV-AKSJONEN 2017Silver Lion
UNCLE GREY, CopenhagenDRAG, DROP & GOCHEAPFLIGHTSCHEAPFLIGHTSSilver Lion
AKTUELLMIX, São PauloEATERNETHERSHEY’SHERSHEY’S CHOCOLATESSilver Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Silver Lion
LEO BURNETT CHICAGOYOUR NAME SAVESDONATE LIFE AMERICAORGAN DONATION REGISTRATIONSilver Lion
ALMA DDB, MiamiEPISODE LEAKNETFLIXNARCOSSilver Lion
LIFE OF DAD, BurbankCHEERIO CHALLENGEGENERAL MILLSCHEERIOSSilver Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Silver Lion
ALMA DDB, MiamiSPANISH LESSONSNETFLIXNARCOSSilver Lion
SHACKLETON, MadridNO METROSONY PICTURES SPAINGHOSTBUSTERS MOVIE PREMIERESilver Lion
180LA, Santa MonicaBOOST YOUR VOICEBOOST MOBILEPROMOTE BOOST STORES AS POLLING STATIONSSilver Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDESilver Lion
FRED & FARID PARISLIBÉ DES RÉFUGIÉSLIBÉRATIONNEWSPAPERSSilver Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Bronze Lion
LEO BURNETT TORONTOIKEA: COOK THIS PAGEIKEA CANADAIKEA CANADABronze Lion
COLENSO BBDO, AucklandDB EXPORT BEER BOTTLE SANDDB BREWERIES/HEINEKEN NZDB EXPORTBronze Lion
AMPLIFY SNACK BRANDS, AustinPAQUI ONE CHIP CHALLENGEAMPLIFY SNACK BRANDSPAQUI CAROLINA REAPER CHIPBronze Lion
CP+B, BoulderNEW AND NOT IMPROVED KRAFT HEINZKRAFT HEINZ COMPANYBronze Lion
McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILANRESPONSIBLY THE BEERUBREWRESPONSIBLYBronze Lion
BBH, SingaporeUNLIMITED STADIUMNIKENIKE LUNAR EPICBronze Lion
VML, New YorkDROP SALESMOTOROLA MOBILITYDROID TURBO 2Bronze Lion
VENABLES BELL & PARTNERS, San FranciscoAUDI AND AIRBNB LIVE TO DRIVEAUDI OF AMERICAAUTOMOBILESBronze Lion
DAVID, MiamiSCARIEST BKBURGER KINGBURGER KINGBronze Lion
DAVID, MiamiGOOGLE HOME OF THE WHOPPERBURGER KINGWHOPPERBronze Lion
DM9DDB, São PauloPRICE ON THE JERSEYWALMARTWALMARTBronze Lion
GOOGLE CREATIVE LAB, LondonBACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITANGOOGLE ARTS & CULTUREGOOGLE ARTS & CULTURE NATURAL HISTORYBronze Lion
&Co./NoA, CopenhagenALL THAT WE SHARETV2TV2Bronze Lion
THE CYRANOS//McCANN, BarcelonaYOURNALISTEITB - EUSKAL IRRATI TELEBISTAYOURNALIST - NEWS APPBronze Lion
DROGA5, New York / MAILCHIMP, AtlantaDID YOU MEAN MAILCHIMP?MAILCHIMPEMAIL MARKETINGBronze Lion
DDB & TRIBAL WORLDWIDE AMSTERDAMGET THE FLOWVODAFONEVODAFONEBronze Lion
AC mcgarrybowen, Mexico CityWEIGHT TAGSAMSONITESAMSONITEBronze Lion
CLEMENGER BBDO | TOUCHCAST, WellingtonTHE CONSCIOUS CROSSINGKIWIRAILKIWIRAILBronze Lion
THE MARTIN AGENCY, RichmondTHE WORLD'S BIGGEST ASSHOLEDONATE LIFEORGAN DONATIONBronze Lion
OGILVY & MATHER MUMBAISAVLON HEALTHY HANDS CHALK STICKSITC SAVLONSAVLON HEALTHY HANDS CHALK STICKSBronze Lion
BBH, SingaporeUNLIMITED STADIUMNIKENIKE LUNAR EPICBronze Lion
TBWA\STOCKHOLMTHE SCANIA CLOCKSCANIATRUCKSBronze Lion
CLEMENGER BBDO | TOUCHCAST, WellingtonTHE CONSCIOUS CROSSINGKIWIRAILKIWIRAILBronze Lion
WE BELIEVERS, New YorkVOLVO SURVIVOR SALES AGENTSVOLVO NORTH MIAMIVOLVOBronze Lion
AP THAILAND, Bangkok / CJ WORX, BangkokTHE UNUSUAL FOOTBALL FIELDAP (THAILAND) PUBLIC COMPANY LIMITED.PROPERTY DEVELOPMENTBronze Lion
SAATCHI & SAATCHI, New YorkTHE RECEIPTWALMARTWALMARTBronze Lion
SPOTIFY, New YorkTHANKS 2016, IT'S BEEN WEIRD.SPOTIFYSPOTIFYBronze Lion
McCANN LONDONREALITY XMASDOCTORS OF THE WORLDINTERNATIONAL MEDICAL CHARITYBronze Lion
BBH, SingaporeUNLIMITED STADIUMNIKENIKE LUNAR EPICBronze Lion
VOSKHOD, EkaterinburgCAR CURLINGSMARTPOLIS INSURANCESMARTPOLIS INSURANCEBronze Lion
OGILVY NEW YORKTHE REFUGEE NATIONAMNESTY INTERNATIONALAWARNESS AROUND THE REFUGEE CAUSEBronze Lion
TBWA\NEBOKO, AmsterdamTRAMROULETTEHOLLAND CASINOROULETTEBronze Lion
DAVID, MiamiSCARIEST BKBURGER KINGBURGER KINGBronze Lion
DROGA5 EUROPE, LondonTHE SLOW MO MARATHONPARAMOUNT PICTURESBAYWATCHBronze Lion
BBH, SingaporeUNLIMITED STADIUMNIKENIKE LUNAR EPICBronze Lion
SAATCHI & SAATCHI, Buenos AiresANDES BAR 45AB INBEVANDES BEERBronze Lion
TBWA\NEBOKO, AmsterdamTRAMROULETTEHOLLAND CASINOROULETTEBronze Lion
OGILVY BRASIL, São PauloVR VACCINEHERMES PARDINIDIAGNOSIS LABBronze Lion
J. WALTER THOMPSON NEW YORKCONNECTED ROOMNORTHWELL HEALTHNORTHWELL HOSPITALBronze Lion
BETC, ParisLIKE MY ADDICTIONADDICT'AIDEADDICT'AIDEBronze Lion
DDB & TRIBAL WORLDWIDE AMSTERDAMGET THE FLOWVODAFONEVODAFONEBronze Lion
SAATCHI & SAATCHI, LondonMAGENTA UNLEASHEDDEUTSCHE TELEKOM DEUTSCHE TELEKOM Bronze Lion
VALENSTEIN & FATT, LondonSWEAR JARCOMIC RELIEFCHARITY APPBronze Lion
TBWA\CHIAT\DAY, Los AngelesSERENA WILLIAMS | MATCH POINT | GATORADEGATORADEGATORADEBronze Lion
OGILVY & MATHER AFRICA, NairobiMOST ELIGIBLE BACHELOROL PEJETA CONSERVANCYWILDLIFE CONSERVATIONBronze Lion
ACNE, Stockholm / IKEA, MalmöIKEA RESPONDS TO BALENCIAGAIKEAFRAKTA BAGBronze Lion
CLEMENGER BBDO MELBOURNEHUNGERITHMMARS CHOCOLATE AUSTRALIASNICKERS®Bronze Lion
NURUN, ParisAPARTMENT STORESDELAMAISONHOME DECORATION AND FURNISHINGSBronze Lion


The Festival of Creativity runs from 17-24 June 2017, with Cinemark the official local representative for the Cannes Lions International Festival of Creativity.


Visit the official Cannes Lions website and our Cannes Lions special section for more information.

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