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Reflective moments for marketers

Percy Shangase, managing owner at Mashuku Marketing Solutions, writes that in the wake of the crippling pandemic, brand equity is under attack...

By Percy Shangase 5 hours ago

Tackling the Business of Experience in times of uncertainty

Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)...

By Evan-Lee Courie 2 days ago

Break out of the inbox with smart brand messaging

In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer's ever decreasing attention spans...

26 Feb 2021

#MarketingMasterminds: Blue Robot | Facebook Marketing Partner | Kyle Oosthuizen

This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients...

Issued by Facebook 26 Feb 2021

Best Brands Germany 2021 announces winners

Winning brands convince consumers in the new normal...

26 Feb 2021

Superunion Africa wins 2020 Architecture, Construction and Design Award

Superunion Africa's 2020 Mining Indaba stand for Anglo American won at the Architecture, Construction and Design Awards...

Issued by Superunion 26 Feb 2021

Clockwork expands to the UK

Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...

25 Feb 2021

Cell C makes bold moves to Change Your World

Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company's need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem...

Issued by Cell C 25 Feb 2021

4 directions for the modern graduate to consider in the digital marketing space

At the beginning of every year there are a new generation of school-leavers and graduates trying to make an important choice that will determine their futures, which career path to follow and how to get there...

23 Feb 2021

#BehindtheMask: Ashraf Majiet, creative director at Superunion Cape Town

Ashraf Majiet, creative director at Superunion Cape Town, tells us that what's really behind his mask is a "pretty respectable beard", but also someone who's gone through something like this lockdown before...

By Jessica Tennant 23 Feb 2021

#StartupStory: Joanne Hope and Anelde Greeff launch 2Stories

2Stories is a new content collective by serial entrepreneur Joanne Hope and seasoned content director Anelde Greeff...

By Evan-Lee Courie 22 Feb 2021

2021 - The most important year to develop your brand's visual identity

Five lessons from Jacaranda FM's marketing manager, Leith Smith...

Issued by Jacaranda FM 17 Feb 2021

#PulpNonFiction: The amorality of morality marketing

This week Bronwyn Williams has been reading Joan Didion's Slouching Towards Bethlehem, which illuminates the un-separation of church (morality), business and the state. "By conflating of virtue with value, brands and businesses place themselves in a no-win situation..."

By Bronwyn Williams 15 Feb 2021

Tennis Paralympian Kgothatso Montjane named Discovery Vitality Ambassador

Discovery is proud to announce Paralympian Kgothatso 'KG' Montjane as a Discovery Vitality Ambassador...

Issued by Optimize Agency 10 Feb 2021

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