Subscribe & Follow
Advertise your job vacancies
Jobs
- Web Designer & Developer Pretoria
- Sales Representative - Mall Advertising East Rand
- Dotsure Brand Manager George
- Junior Copywriter and Proofreader Cape Town
- Brand Manager Cape Town
- Mid- to Senior Graphic Designer Durban
- Senior Brand Designer Cape Town
- Designer Pretoria
- Senior Digital Designer Johannesburg, Cape Town
- Brand Assistant Cape Town
Promoted content
Mattel scrambles after Wicked doll packaging links to explicit site
Mattel has issued an apology for mistakenly mislabeling toy packaging for its new Wicked movie line, which redirected users to a pornographic website. The packaging was intended to direct users to "wickedmovie.com," but mistakenly used only "wicked" in the URL, inadvertently linking to an adult content website.
The dolls are marketed to children. Source: Mattel.
In anticipation of the 22 November premiere, Mattel launched a line of limited-edition dolls inspired by Wicked’s iconic characters, with Ariana Grande as “Glinda” and Cynthia Erivo as “Elphaba.”
Said Mattel in a statement: "We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel customer service for further information."
whoever did this needs to be fired immediately cuz why would they do that knowing that it’s mostly kids buying these dolls
— mel (@fallinformel) November 10, 2024
Wicked is projected for a $100-125 million domestic opening weekend.
Related
Authenticity: The new currency in influencer marketing 7 hours The strategic role of graphic design in branding and marketing 13 Mar 2025 #BehindtheCampaign: Glenfiddich’s Challengers Club film a tribute to the essential role of water 12 Mar 2025 The hidden pitfalls of relying solely on NPS and CSAT scores 12 Mar 2025 Spier redefines its 333-year legacy with new visual identity and hotel 6 Mar 2025 The One Club launches Strategic Revelations series to support strategists 5 Mar 2025
