![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-64x64.jpg?2)
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#LunchtimeMarketing: How bias can work for your business and brand
Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing and Leadership every Thursday at 12pm on [http://www.ebizradio.com/ ebizradio.com]], ask how bias can work for your business and your brand.
Imagine you could use bias to directly connect with your consumers. Today, Britz and Page-Lee bring examples from the marketplace to show how bias works for brands like Ikea and Coca-Cola, to mention two.
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