Subscribe & Follow
Trending
Show more
Advertise your job vacancies
Jobs
- Creative Maker Cape Town
- Senior Conceptual Copywriter Cape Town
- Mid-Level Graphic Designer Cape Town
- Mid-Senior Digital Art Director Cape Town
- Digital Advertising Specialist Johannesburg
- Bookkeeper Cape Town
- Creative Director / Senior Art Director Cape Town
- Creative Director Gauteng
- Client Service Director Gauteng
- Payroll & Finance Administrator Gauteng
Dove launches The Code campaign, vowing to reject AI distortion of women's images
Amid a rise in AI in creativity, Dove has released a campaign pledging they will not use the technology to distort images of women in campaigns.
17 Apr 2024
The beauty brand said one in three women feel pressured to alter their appearance because of what they see online even while knowing the images are fake.
“Our new campaign, The Code, looks at the impact of AI on beauty while celebrating the lasting legacy Dove has built,” said the beauty brand in a statement.
“The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever."
AI's influence on beauty standards raises concerns due to its tendency to perpetuate unrealistic ideals, inherit biases, and impact mental health. Through beauty filters and editing software, AI promotes unattainable standards, leading to increased pressure on individuals to conform.
As part of the campaign, the brand has released the AI playbook and The State of Beauty Report.
Find both here.
About Karabo Ledwaba
Karabo Ledwaba is a Marketing and Media Editor at Bizcommunity and award-winning journalist. Before joining the publication she worked at Sowetan as a content producer and reporter. She was also responsible for the leadership page at SMag, Sowetan's lifestyle magazine. Contact her at karabo@bizcommunity.comRelated
2025 Warc Media 100 ranks top-performing global media campaigns 18 Mar 2025 Karabo Poppy and Sprite bring Blxckie's story to life on Braam walls 17 Mar 2025 Merrachi's Ramadan campaign sparks debate with hijab-clad Eiffel Tower imagery 17 Mar 2025 McCann Joburg's Modjadji Mashatola on AME WE Champion jury 14 Mar 2025 WWE RAW on Netflix creates a new advertising battleground for brands 12 Mar 2025 Orchard on 25 founder Jay Badza passes away at 38 10 Mar 2025
