Like the previous Cartrack TVC, where the car magically disappears 'right in front of your eyes,' Grey Africa was proud to conceptualise yet another Cartrack TVC that brings the same surreal, quirkiness to life while delivering a strong, retail message and continuing to build and reinforce the Cartrack's bold and unique brand proposition.
You would be excused for not hearing of 'Elegant Fuel' before. And awareness was precisely the goal with the first television commercial for the Louis Trichardt-based brand.
Ireland Davenport's "Black and Blue" ad for Care Haven and Salvation Army deserved a presentation film that was as powerful as the ad itself, and it had to happen fast.
Nedbank, together with Joe Public, has developed a new campaign to demonstrate the importance of successful partnerships and the role they play in championing the growth of its clients’ businesses....
When Egg Films director Sunu was first tasked with directing a commercial for M&C Saatchi Abel and Freshpak Rooibos, South Africa's iconic tea brand, Sunu set about creating a story with an intrinsic focus on the tea. In order to achieve this, the commercial features the Rooibos plant as the hero and takes the viewer on a journey through its life process.
The Careers24 three-part campaign for Ogilvy Cape Town directed by Terence Neale of Egg Films has featured in the top three best spots in Ad of the Month as voted for by creatives in the industry. This follows its popularity on Ad of the Week for Marklives along with the campaign becoming a conversation starter on social media.
After an incredibly busy stint, that saw Dani complete five ads back to back in a few months, her last project was a real heart and soul campaign which involved the community, whilst also helping to improve their lives. This aptly demonstrates what the NIVEA Care is Beautiful initiative is all about. Dani worked closely alongside the creatives Stuart Stobbs and Toni Hughes, from 1886, an FCB South Africa group company that brought this to life. The commercial and three documentary pieces were created all directed by Dani Hynes and produced by her team at Egg Films....