Marketing & Media Video South Africa

Outdoor media owner Tractor Outdoor's #20in21 SME initiative was born out of a desire to support South Africa's small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday and, thus, aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8m, helping these businesses increase top of mind awareness....

IIE Rosebank College alumni Zanele Zulu discusses her journey with the college, how she started her business and what keeps her motivated on her entrepreneurial journey.

In the first episode in this series with Wits Plus, Professor Beatrys Lacquet, the director and head of Wits Plus, shares the introduction of Wits Plus 2.0, the impact of the digital age on upskilling, and how part-time study can be achieved while working. Look out for the next episode in this series where we will focus on completing a Wits degree successfully through part-time study.

The 2020 Covid-19 pandemic forced all South Africans to come face to face with mental health, by either experiencing it themselves for the first time or seeing a loved one go through it.

Nissan is the sixth-largest automotive company in the world. As a multinational brand, the ability to sell and appeal to the local market is always a challenge. And in our South African market, 11 official languages adds yet another obstacle to the brand finding a local voice.

Change Changes Financial Advertising

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Lillian Bususu, the graduate placement manager at IIE Rosebank College, takes us through the ins, outs and benefits of an excellent cover letter and CV, as well as key elements that should not be included, the importance of attention to detail and keeping applications relevant and to the point.

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Lillian Bususu, the graduate placement manager at IIE Rosebank College, offers useful tips on everything job seekers need to know and do when starting their job search, which includes paying attention to detail, doing everything with excellence and persevering through the process.

Bizcommunity’s new business development manager and recruitment specialist, Clarina De Freitas, talks trends and shares tips on how B2Bs in Africa can make the most of free digital resources to grow their enterprises via publishing platforms on Bizcommunity, at the Success by Design free 'B2B in Africa for Africa' webinar, that took place on 24 March 2021.

Lillian Bususu, the graduate placement manager at IIE Rosebank College, shares details of the college’s Graduate Empowerment Programme, how the college prepares students for the world of work and the impact that Covid-19 has had on education and employment. Bususu also explains how issues such as gender equality and SA’s jobs shortage are addressed at a tertiary level.

Everlytic has launched a TVC that brings a humorous and relatable angle to marketing. The power of email marketing is reaching your customers on their terms without disrupting their down time. Send the right message to the right person at exactly the right time for optimal results. Get in touch to learn more.