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Nominations open for YOBAs

Nominations open for YOBAs

4 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Source:

2025 CE Index reveals top performers in banking customer satisfaction

28 Feb 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Absa celebrates 1 year anniversary of Your Story Matters brand repositioning

OnPoint PR 27 Feb 2025

The new marketing funnel: How community influence drives conversions

The new marketing funnel: How community influence drives conversions

Brand Influence Agency 27 Feb 2025

Source: © Bizcommunity. Image by Lesley Svenson. Accenture Song has announced that effective immediately, Celeste Koert (left) has been appointed as the new lead, succeeding James Barty (right), who has been in the role since April 2024

Koert succeeds Barty in Accenture Song’s strategic leadership change in South Africa

26 Feb 2025

(Image supplied)

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

RAPT BizTrendsTV: Li Ndube on Afro-optimism - African growth vs Western degrowth

Danette Breitenbach 25 Feb 2025

Source: © The Banking Organisation The postponement of the Budget Speech provides key communications lessons. Pictured: Finance Minister Enoch Godongwana

The Budget Speech postponement: A communications lesson

24 Feb 2025

#CreativeCircle: Is South African design lacking consciousness?

#CreativeCircle: Is South African design lacking consciousness?

Shane de Lange 24 Feb 2025

The two mayo brands look similar in packaging. Source: ARB.

ARB rules Bellisima mayonnaise packaging mimics Hellmann’s

Karabo Ledwaba 24 Feb 2025

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