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Film & Cinematography In brief South Africa

Sartists collaborate with adidas Originals on short film

As part of its global campaign, Supershell, Johannesburg-based creative collective Sartists has collaborated with adidas Originals to produce a documentary style short film.

'It's Not About Us' follows the Sartists' journey as they aim to recreate and communicate authentic and untold African stories through fashion and photography. In addition to the short film, the collaboration further includes a look book with the Sartists' final custom creations, using the Supershell as inspiration.

It is an intimate portrait of Kabelo Kungwane, Wanda Lephoto and Xzavier Zulu and their shared passion for creativity, brought to life through the photographic lens of Andile Buka. The film reveals their motivations, fears and dreams, as they work towards their first 'big break' - collaboration with adidas Originals for the launch of Supershell in South Africa.

To view the film, click here.

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