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In brief Promotions & Activations South Africa

Living up to its promise

Cadbury's PS competition to See Beyoncé live at a concert attracted over 34 000 SMS entries from 1 October to 31 December 2009 and, true to its promise, 24-year-old Jasmine Ingle and her best friend Juanita Reynen will go to Buenos Aires to see Beyoncé perform on 12 February 2010, as part of her world tour. They leave on 10 February and enjoy the sights before flying home on the 15th.

Let's do Biz