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- Woolworths sees over 20% drop in annual earningsAby Jose Koilparambil
Pepsi extends deal with Becks
English soccer player David Beckham, touted as the most marketable man in sport, has had his contract to endorse Pepsi-Cola extended. The size of the new deal has not been disclosed, but it is expected to dwarf his current contract of £5m for five years. Beckham joins other recent signings Franceso Totti and Ronaldinho in spearheading Pepsi's 'Dare for More' campaign in the run-up to Euro 2004.
Source: www.sportbusiness.com