Subscribe & Follow
Advertise your job vacancies
Trending
-
-
Temu app considered malicious malware in new US lawsuit [Updated]Lindsey Schutters
-
-
-
-
#YouthMonth: Meet Tribeca Public Relations new facesKarabo Ledwaba
Jobs
- Marketing Coordinator Johannesburg
- Retail Sales Agent Nelspruit
- Independent Sales Agent Hazyview
- Innovative Sales Consultant Nelspruit
- Digital Marketing Internship (Paid Position) Centurion
- Direct Marketing Agent Mbombela
- Digital Marketing Specialist Cape Town
- Brand Ambassador Mbombela
- Sales Person Hazyview
- In-store sales representative Mbombela
Sony embarks on new PlayStation promotion strategy
Following its six-month review process, Sony has decided on a new global overarching strategy to promote its PlayStation brand. This includes appointing adam&eveDDB, part of Omnicom's DDB network, as its global creative agency of record.
The reasoning behind the agency review and strategic repositioning was the fact that past campaigns "didn't cross borders." The full PlayStation lineup includes its classic PS4 console to include PlayStation Pro, PlayStation VR, the PlayStation Plus membership service and the digital PlayStation Store.
Read more on Adweek.
![](/res/img/s.gif)