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In brief Marketing South Africa

New campaign to bring back South African gentlemen

Oude Meester has announced a new partnership with 'The Good Sir', a movement that aims to help young men master the art of being a modern gentleman. 'The Good Sir' is the brainchild of urban fashion and lifestyle entrepreneurs, Theo Ngobeni and Zano Sithetho, who believe that there is a new generation of South African men that are inspired by the cool-factor, style, panache, strength and confidence of gentlemen. 'The Good Sir' team will host a series of dinners, dubbed "Dinner with Style", beginning on Thursday, 30 July 2015 at The Protea Fire & Ice Hotel, Melrose Arch in Johannesburg.

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