Tick Tock magazine – South Africa's first-ever and only consumer magazine dedicated to watches – will be participating at this year's Jewellex International Trade Fair, Sandton Convention Centre, 14 – 17 July 2007. “It is the ideal platform for us to truly promote Tick Tock to the market and to gain valuable feedback at the same time,” says publisher Jason Aarons, who has also served as a past Jewellex committee member. The publication is officially endorsed by the Jewellery Council of SA, which falls under the umbrella body of the Diamond & Jewellery Federation of SA.