Subscribe & Follow
Advertise your job vacancies
Trending
-
-
-
Temu app considered malicious malware in new US lawsuit [Updated]Lindsey Schutters
-
-
-
BHP skips hydrogen, turns to electric trucks after Anglo rejectionLindsey Schutters
Jobs
- MW Art Director Cape Town
- Creative Director Cape Town
- Junior Digital Copywriter Cape Town
- Back-End Developer Cape Town
- Senior Conceptual and Digital Copywriter Cape Town
- Group Head: Art Cape Town
- Paid Social Specialist Johannesburg
- Junior Administrative Assistant Cape Town
- Account Manager Durban
- Personal Assistant Johannesburg
Mini medium, MINI mania
"When Vida e Caffé approached us to advertise on coffee cup tags, we thought that it would be a new and unobtrusive way to reach a portion of our target market. We needed something different; Tagon Media instinctively understood the 'feeling' and the personality of MINI. They came back to us with the 'Wake Up' campaign. We've subsequently carried this campaign through to the web, and have enjoyed great success," says Bridgette Johnson, the brand communications manager of MINI South Africa. The campaign ran in Vida e Caffé coffee shops during June 2006.