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![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-64x64.jpg?2)
New case, same ruling: RAF still liable for costs already covered by medical aid
Raynold Tlhavani and Micaela Pather
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Sony embarks on new PlayStation promotion strategy
Following its six-month review process, Sony has decided on a new global overarching strategy to promote its PlayStation brand. This includes appointing adam&eveDDB, part of Omnicom's DDB network, as its global creative agency of record.
The reasoning behind the agency review and strategic repositioning was the fact that past campaigns "didn't cross borders." The full PlayStation lineup includes its classic PS4 console to include PlayStation Pro, PlayStation VR, the PlayStation Plus membership service and the digital PlayStation Store.
Read more on Adweek.
