News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise

Marketing Forums South Africa

''Account managers have become highly paid messengers''

''They do not contribute strategically to my brand, they do not understand the media options and their strengths, they do not provide good service and they defend expensive advertising proposals made by the ad agency without considering alternative solutions.''

So what do you think..? This was thrown at me (an advertising student) by someone trying to put me off account management as a specialisation. Please tell me what how you feel about it!




Let's do Biz