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Marketing Forums South Africa

Us Shallow Woolies Shoppers

Do they really think we prioritise our shopping over having babies or getting engaged?

I get the whole idea of Woolworths In-The-Bag making ones life easier, but of the two radio spots I have heard I can't help coming away feeling as if they have made Woolies shoppers out to be shallow.

In one our lady is proposed to and barely gives it a second thought while she prances off to take the dog to the vet, while in the other she puts off having her baby to pop the stew in the oven, or something equally as stupid.




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