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Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...
Paula Hulley 25 Jan 2019
A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...
Yatish Narsi 22 Jan 2019
This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...
Mark Tomlinson 21 Jan 2019
The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...
Andy Hadfield 17 Jan 2019
Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...
Johanna McDowell 11 Jan 2019
Euromonitor International has just released a Shifting Market Frontiers Megatrend forecast in which it pegs 'Africa Rising' as a megatrend...
Louise Marsland 24 Apr 2018
There is real concern at both business and individual level about how rapidly the digital technology environment is changing...
Lebo Madiba 29 Jan 2018
With being an early mover comes uncertainties that cannot be accounted for a hundred percent, as is the principle of risk and reward...
Tom Manners 11 Jan 2018
With the largest 'youth bulge' in the world, the future of Africa is young, dynamic, determined. No one can afford to ignore the youth in Africa and the local and global business community needs to prepare for the ever-connected, younger generations...
Nicola Cooper 10 Jan 2018
Africa has become a continent of catchphrases, be it 'Africa rising', 'untapped middle class', 'e-commerce explosion', 'leapfrogging technology' or 'brand loyalists', the list is endless... but what do they mean in a real-world context...?
Ailsa Wingfield 8 Jan 2018
A marketing doyen waves her magic wand to wish in the trends she visualises for this year...
Heidi Brauer 8 Jan 2018
The economy in which we're operating post-2007 needs to be rethought as an evolution of a zero-sum game. Innovation is what breaks the zero-sum model for companies...
Mathew Weiss 8 Jan 2018
In order for businesses to strive and even survive in many instances, it is vital that they take on a 'human-centered' approach to every aspect of their business and invest more time and effort on truly trying to understand their customers...
Dave Nemeth 8 Jan 2018
There are clear super-trends that determine what people need, what they think and how they are likely to behave. Here then are the 'big three' undercurrents all marketers and brand owners should bear in mind when trying to guess what to do next...
Brandon de Kock 8 Jan 2018
How many times do you go to the shop for only one item and land up buying a number of products? The in-store experience is a valuable opportunity for retailers to build brand loyalty...
Caroline Currie 8 Jan 2018
When the yachts contesting the Volvo Ocean Race (VOR) left Cape Town bound for Melbourne, Australia, Matt Preschern, EVP and CMO of HCL Technologies, the tech partner of the VOR in Cape Town, shared his five most important trends in marketing today...
Matt Preschern 8 Jan 2018
What a year it's been! But enough people have written about that, so I'd rather look at a few of the consequences we'll feel in 2018. Which, to my surprise, are mostly positive. I've highlighted four of the best...
Chrisna Basson 8 Jan 2018