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#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

Ailsa WingfieldBy Ailsa Wingfield 11 Jan 2021

Smart African retailers are rising from the ashes. Here's how
Smart African retailers are rising from the ashes. Here's how

To hear some industry commentators tell it, Covid-19 is going to be the final nail in the coffin of retail as we know it. At best, they're over-simplifying. At worst, they're just wrong...

Lee NaikBy Lee Naik 13 Oct 2020

#BizTrends2020: The future of retailing in sub-Saharan Africa
#BizTrends2020: The future of retailing in sub-Saharan Africa

Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changing...

Christele ChokossaBy Christele Chokossa 8 Jan 2020

#BizTrends2020: Africa's double-edged consumer demand
#BizTrends2020: Africa's double-edged consumer demand

Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers...

Ailsa WingfieldBy Ailsa Wingfield 6 Jan 2020

Image credit: Joshua Rodriguez on Unsplash.
How businesses can create lasting impressions, retain customers for a long time

At the heart of customer engagement lies customer intimacy...

Mark WilsonBy Mark Wilson 25 Oct 2019

Image credit: Thought Catalog on Unsplash.
Do you know what your customers want their customers to experience?

It's a common question that we assume everyone knows or understands. But assuming versus engaging, in order to know, are vastly different...

Jane StevensonBy Jane Stevenson 3 Sep 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectively

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

Greg ChenBy Greg Chen 2 Aug 2019

5 ways to drive growth through customer retention
5 ways to drive growth through customer retention

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

Kirsty SharmanBy Kirsty Sharman 25 Jul 2019

Image credit: Mein Deal on Unsplash.
How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

Anne-marie le RouxBy Anne-marie le Roux 15 Jul 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

Michael GullanBy Michael Gullan 13 Jun 2019

Up, close and very personalised
Up, close and very personalised

The shift to a more individualised society that values experiences more than goods has resulted in a strong drive towards personalisation...

Refilwe MalulekeBy Refilwe Maluleke 23 Apr 2019

Retail marketing and point of purchase trends for 2019
Retail marketing and point of purchase trends for 2019

Frank Mayer and Associates, Inc.'s company thought leaders are peeking into their crystal balls to predict what the coming 365 days have in store for the retail and point-of-purchase industries...

Leo Van De PolderBy Leo Van De Polder 28 Feb 2019

The coming shopping centre ecosystem apocalypse
The coming shopping centre ecosystem apocalypse

The shopping centre ecosystem is facing an apocalypse. Why? Because shops are middlemen and the internet is killing middlemen...

Alan Knott-CraigBy Alan Knott-Craig 11 Feb 2019

#BizTrends2019: Shop defines 6 trends shaping the future of retail
#BizTrends2019: Shop defines 6 trends shaping the future of retail

Technology and changing customer demographics have set a new stage for retail. Success today is defined by the ability to keep up, or get out in front of, trends that are driving consumer purchases...

Leo Van De PolderBy Leo Van De Polder 30 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG
#BizTrends2019: 2019, a definitive year in FMCG

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

Marylee TownshendBy Marylee Townshend 29 Jan 2019

#BizTrends2019: Single-use plastic, circular economy, ethical supply chains and climate action to drive retail in 2019
#BizTrends2019: Single-use plastic, circular economy, ethical supply chains and climate action to drive retail in 2019

More than ever before, in 2018 we saw sustainability playing a major role in shaping trends in the retail sector...

Feroz KoorBy Feroz Koor 25 Jan 2019

#BizTrends2019: Payments, engagement, partnership - African retail trends for 2019
#BizTrends2019: Payments, engagement, partnership - African retail trends for 2019

With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...

Mark SchechBy Mark Schech 22 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience
#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...

Ailsa WingfieldBy Ailsa Wingfield 14 Jan 2019

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

Wynand SmitBy Wynand Smit 18 Apr 2018

#BizTrends2018: Top mobile trends for the 2018 consumer
#BizTrends2018: Top mobile trends for the 2018 consumer

Before we can start talking about any trends, marketers need to be aware of the fact that mobile starts with an understanding of how fiercely personal this device is, it has become more of an appendage than a device...

Lynette HundermarkBy Lynette Hundermark 8 Jan 2018

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