Michael Gullan

Managing Director and Founder at Gullan&Gullan Advertising
Location:South Africa

    Profile

    Michael Gullan is the Managing Director and founder of Gullan&Gullan Advertising. He has more than two decades experience at creating value for brands on client accounts from food and beverage, to cosmetics, mail order, medical, publishing and financial services. Contact Michael directly on or 011 887 6591.
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    Why businesses are shifting their training to digital

    The world's most successful businesses constantly evolve through adopting modern techniques to upskill their employees. Does this mean the trusted tradition of long in-classroom presentations and training programmes are now defunct?...

    By Michael Gullan, Issued by G&G Digital 10 Jul 2019

    How CRM can add measurable value to your brand

    Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

    By Michael Gullan 13 Jun 2019

    Should you gamify your brand?

    Gamification is a digital term that means bringing some of the mechanics and concepts of gaming into brand content. Foursquare is a good example of the use of gamification where users can earn badges and unlock specials by checking in. Gamification used for marketing brands usually involves incentivising users with rewards and exclusive offers, similar to traditional loyalty programmes.

    By Michael Gullan 14 Sep 2012

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