Michael Gullan

Michael Gullan

Managing Director and Founder at Gullan&Gullan Advertising
Location:South Africa

Profile

Michael Gullan is the Managing Director and founder of Gullan&Gullan Advertising. He has more than two decades experience at creating value for brands on client accounts from food and beverage, to cosmetics, mail order, medical, publishing and financial services. Contact Michael directly on moc.nallugdnanallug@leahcim or 011 887 6591.
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Photo by August de Richelieu from .
How a pandemic has shaped the future of business

While adjusting to a new way of working, businesses are embracing technology and employees are learning new skills, as they look at digital tools and platforms to stay connected and productive...

Michael GullanBy Michael Gullan 4 Jun 2020

Photo by John Schnobrich on .
How brands can be there for at-home consumers

As the new normal sets in, people are spending less money on non-essential items like makeup and outdoor activities, and more time and money on consuming online media. It is important for marketers to understand this shift in consumer behaviour...

Michael GullanBy Michael Gullan 13 May 2020

Enhancing brand value through advocacy campaigns
Enhancing brand value through advocacy campaigns

Brand advocacy is a powerful marketing channel at the intersection of e-learning, loyalty and incentives. Leading local and global brands are recognising its value and including brand advocacy in their strategies, with proven results...

Michael GullanBy Michael Gullan, Issued by G&G Digital 6 Apr 2020

Image credit: Ewan Robertson on Unsplash.
What the future of PR looks like

Public relations has changed considerably in the past few years and is presenting exciting times for business and brands...

Michael GullanBy Michael Gullan 5 Sep 2019

Why businesses are shifting their training to digital
Why businesses are shifting their training to digital

The world's most successful businesses constantly evolve through adopting modern techniques to upskill their employees. Does this mean the trusted tradition of long in-classroom presentations and training programmes are now defunct?...

Michael GullanBy Michael Gullan, Issued by G&G Digital 10 Jul 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business...

Michael GullanBy Michael Gullan 13 Jun 2019

Michael Gullan
Should you gamify your brand?

Gamification is a digital term that means bringing some of the mechanics and concepts of gaming into brand content. Foursquare is a good example of the use of gamification where users can earn badges and unlock specials by checking in. Gamification...

Michael GullanBy Michael Gullan 14 Sep 2012

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