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SOUTH AFRICA

Image credit: Franck V. on Unsplash
Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 1 hour ago

SOUTH AFRICA

#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer
#Newsmaker: Dr Ewoudt Cloete joins Avatar as chief digital officer

Dr Ewoudt Cloete, Avatar's newly appointed chief digital officer, joined the agency last month. "Avatar is an amazing agency and I feel truly honoured to be able to contribute to its already impressive legacy...

By Jessica Tennant 2 days ago

SOUTH AFRICA

Data-driven marketing and advertising; and how to harness new customer data insights
Data-driven marketing and advertising; and how to harness new customer data insights

We sit in meetings with heads of different departments to plan the next marketing and advertising campaigns. What are the missteps and missed opportunities that this planning often overlook?...

By Rirhandzu Shingwenyana 12 Jul 2019

AFRICA

Thea Sokolowski, head of brand and marketing at MEST Africa.
#AfricaLeads: Africa poised for substantial growth

Thea Sokolowski, head of brand and marketing at MEST Africa, talks to Bizcommunity.Africa about how the African tech ecosystem continues to grow on the continent...

By Louise Marsland 10 Jul 2019

SOUTH AFRICA

Digital marketing in a third world country
Digital marketing in a third world country

As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at a rapid rate and is enabling huge brand integrations...

By Makgotso Sekete 9 Jul 2019

SOUTH AFRICA

Being deeply digital
Being deeply digital

The truth is that the marketing fraternity hasn't helped itself in defining what exactly digital marketing is and where it fits in...

By Jacques du Bruyn 3 Jul 2019

SOUTH AFRICA

Conversational marketing and the use of the chat tool in South Africa
Conversational marketing and the use of the chat tool in South Africa

Over the past few months, I have visited countless local websites that are implementing chats as a means to generate their leads. This is great when done correctly, but sadly in most cases, the apple seems to have fallen very far from the tree...

By Keenan Bouwer 2 Jul 2019

SOUTH AFRICA

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full
Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full

Perceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream...

By Rachel Thompson, Issued by GfK South Africa 2 Jul 2019

SOUTH AFRICA

Disruptive thinking in the digital age
Disruptive thinking in the digital age

What is disruptive thinking? How many times have you heard leaders of big companies say we need disruptive marketing campaigns? But many of these people don't understand what disruptive thinking is...

By Rirhandzu Shingwenyana 2 Jul 2019

SOUTH AFRICA

Has the cobbler's kid got no shoes?
Has the cobbler's kid got no shoes?

Advertising, communications and marketing agencies are the core of creativity for brands across the globe. Scopen's Agency Scope studies around the world show some 45% of potential clients visit an agency's website to see who they are...

By Johanna McDowell 20 Jun 2019

SOUTH AFRICA

The road to AI in marketing
The road to AI in marketing

Artificial Intelligence (AI) can bring great benefits to businesses across various industries. Already companies such as Google and Microsoft have invested significantly in this technology and are benefiting from it...

By Paula Sartini 20 Jun 2019

SOUTH AFRICA

Photo by rawpixel.com from .
Turning big data into even bigger stories

At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

By Kamo Mogashoa 18 Jun 2019

SOUTH AFRICA

The world then and now, and how the way we protect our children needs to change
The world then and now, and how the way we protect our children needs to change

This National Child Protection Week (CPW), Google South Africa and Media Monitoring Africa hosted a roundtable putting a spotlight on the importance of online safety for children...

By Jessica Tennant 31 May 2019

SOUTH AFRICA

The customer experience drives digital disruption
The customer experience drives digital disruption

Digitisation has revolutionised the way businesses operate, with new entrants into all markets disrupting traditional enterprises through entirely innovative models...

By Vishal Barapatre 30 May 2019

SOUTH AFRICA

Photo by Franki Chamaki on .
The true value of data for marketers

Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

By Matt Arnold 29 May 2019

SOUTH AFRICA

Photo by Flemming Fuchs on Unsplash.
Behind the walled gardens

We often turn towards Facebook and Google when advertising in South Africa because of the size of their audiences. However, could we be sacrificing reach for context?

By Andrew Dabbs 24 May 2019

SOUTH AFRICA

The power of retargeting: How to move customers from wanting what you offer to needing it
The power of retargeting: How to move customers from wanting what you offer to needing it

If you are not yet doing retargeting for your business, you are clearly missing out on a key step in the decision-making process. Here's a quick overview...

By Kyle Warmback 22 May 2019

SOUTH AFRICA

Smart email and avoiding the spam filter
Smart email and avoiding the spam filter

What does it take to create an effective email marketing campaign that is not only read, but also engaged with?...

By Desiree Gullan, Issued by G&G Digital 16 May 2019

SOUTH AFRICA

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers

We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

By Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

SOUTH AFRICA

The evolution of branding through the digital agency
The evolution of branding through the digital agency

One of the most valuable assets for any business, no matter its size or sector, is its brand. In light of this Desiree Gullan shares her thoughts on the evolution of branding through a digital agency...

By Desiree Gullan 24 Apr 2019

SOUTH AFRICA

Digital trends that can help change the game for small South African businesses
Digital trends that can help change the game for small South African businesses

Since optimising their websites for mobile devices a few years back, many South African companies have mostly made small and superficial changes to their digital presence...

By Stefano Maruzzi 16 Apr 2019

SOUTH AFRICA

The rise of e-gaming
The rise of e-gaming

With fibre and internet access becoming more and more accessible in the country, we have started to tap into gaming communities around the world. Brands and businesses are noticing this trend, leading to increased investment into this platform...

By Prince Ndlovu 3 Apr 2019

SOUTH AFRICA

#Newsmaker: Gareth McPherson takes on dual role as Publicis Machine CCO, MD
#Newsmaker: Gareth McPherson takes on dual role as Publicis Machine CCO, MD

Publicis Machine recently appointed Gareth McPherson as agency MD, this in addition to his appointment as chief creative officer...

By Jessica Tennant 28 Mar 2019

SOUTH AFRICA

How your brand can navigate a world of mistrust, misinformation and multiple mindsets
How your brand can navigate a world of mistrust, misinformation and multiple mindsets

Here's G&G's thoughts on what influences will shape the future and how we can source solutions through digital innovation...

By Desiree Gullan, Issued by G&G Digital 27 Mar 2019

SOUTH AFRICA

Digital transformation should be a priority for small businesses in South Africa
Digital transformation should be a priority for small businesses in South Africa

The journey of digital transformation starts with creating your own online identity. This is creating a place of your own online, starting with a website, and letting people know who you are, what you do, and what you offer...

By Stefano Maruzzi 26 Mar 2019

SOUTH AFRICA

Four digital transformation communication strategies
Four digital transformation communication strategies

Digital transformation has changed how we communicate with our customer, colleagues and friends. The digital age demands a new kind of communications leader...

By Ronelle Bester 25 Mar 2019

SOUTH AFRICA

Anja Cavanagh from Focal Points.
Why machine learning is the most important media analysis trend for 2019

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

By Juanita Pienaar 20 Mar 2019

SOUTH AFRICA

How to crack social media and digital marketing in a rigid business context
How to crack social media and digital marketing in a rigid business context

It's critical that social media managers understand the overall corporate strategy and the company's position so that this guard them when dealing with backlashes...

By Rirhandzu Shingwenyana 8 Mar 2019

SOUTH AFRICA

Image source: Gallo/Getty
IAB Insight Series: 6 principles of future focus in the digital economy

The IAB Insight Series held the last edition of its Q1 instalment, namely 'The Future of Work', this time focusing on transformation in the digital economy and the principles of future focus...

By Jessica Tennant 8 Mar 2019

SOUTH AFRICA

From l-r: Michelle Beh, MD The Jupiter Drawing Room Cape Town, Basil Fortuin, digital publisher for 24.com, Media 24, Adhil Patel, global director at Kantar TNS, Kelly Driscoll, Sanlam Digital Group digital marketing and social media manager, Karin du Chenne, CEO South Africa, Insights Kantar TNS and Lotang Mokoena, a strategist from VML. © .
IAB Insight Series: These are the trends transforming the digital economy

The IAB Insight Series held its second event on The Future of Work, where a panel of experts in the field shared insights on trends transforming the digital economy...

By Juanita Pienaar 25 Feb 2019

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