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SOUTH AFRICA

The metaverse - to boldly go where no retailers have gone before
The metaverse - to boldly go where no retailers have gone before

Multi-channel, or clicks-and-mortar shopping, has been with us for years. However, with their movement restricted by Covid lockdowns, consumer adoption of digital shopping advanced at an unexpected pace...

Ryan McFadyenBy Ryan McFadyen 12 hours ago

SOUTH AFRICA

The Metaverse explained
The Metaverse explained

The term Metaverse is fast becoming a buzzword in tech and business; but do you know what it means?

Banele RewoBy Banele Rewo 25 Nov 2021

SOUTH AFRICA

Moments between photographs: Part 1
Moments between photographs: Part 1

Combine the Covid-19 pandemic, which forced abrupt change to the status quo, the polarising narratives of traditional and digital media and a growing distrust in leadership...

Edward HerridgeBy Edward Herridge 16 Nov 2021

SOUTH AFRICA

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A year of upheaval: What businesses can learn from 2021

Lockdowns, third waves, vaccine rollouts, digital innovations, e-commerce booms, riot-related supply chain struggles; 2021 has been eventful...

James BayhackBy James Bayhack 10 Nov 2021

SOUTH AFRICA

A digital world without cookies
A digital world without cookies

The third-party cookie is on the verge of obsolescence. Driven by the GDPR, similar regulations globally and consumers pushing for greater transparency...

Ryan McFadyenBy Ryan McFadyen 6 Oct 2021

SOUTH AFRICA

#StartupStory: Correlate Digital, the business-centric problem solver
#StartupStory: Correlate Digital, the business-centric problem solver

Founded in 2017 by Alex Wright and Jake Rubinstein, Correlate Digital makes digital marketing a business-centric problem solver...

Evan-Lee CourieBy Evan-Lee Courie 4 Oct 2021

SOUTH AFRICA

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Is your business still connected to your customers in a digital world?

The way we communicate socially has changed thanks to social media and mobile technology...

Sarthak RohalBy Sarthak Rohal 6 Sep 2021

SOUTH AFRICA

Why 70% of digital transformations fail
Why 70% of digital transformations fail

Prior to the pandemic, digital transformation was likely a top goal for many companies, but for a handful, it was not...

Greg GathererBy Greg Gatherer 30 Aug 2021

SOUTH AFRICA

Google algorithm updates: The link spam update
Google algorithm updates: The link spam update

We get it, Google algorithm changes are never-ending. Just when you think you've cracked it, BAM, there's something new!

Lesley-Ann RozanskiBy Lesley-Ann Rozanski 2 Aug 2021

SOUTH AFRICA

How to network effectively at digital events
How to network effectively at digital events

In one short year, events like conferences have largely moved online, giving attendees virtual access to expert speakers, industry leaders and a wealth of information...

Yael GeffenBy Yael Geffen 15 Jul 2021

SOUTH AFRICA

Building trust in a digital world
Building trust in a digital world

To successfully leverage mobile marketing, businesses need to build trust from the beginning of the customer relationship, particularly as phishing and identity fraud becomes commonplace...

Greg ChenBy Greg Chen 13 Jul 2021

SOUTH AFRICA

You hate robocalls for the wrong reasons
You hate robocalls for the wrong reasons

Everlytic offers automated voice as a messaging channel. Does this make us hypocrites? No, and I am going to make the argument for why not...

JD EngelbrechtBy JD Engelbrecht, Issued by Everlytic 29 Jun 2021

SOUTH AFRICA

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The end of an Ice Age

Businesses that do not adapt to the changing times are left behind to watch their market share dwindle...

Edward HerridgeBy Edward Herridge 21 Jun 2021

SOUTH AFRICA

Moving to Content as a Service (CaaS)
Moving to Content as a Service (CaaS)

Marketers are seeking innovative ways to get the right content in front of potential customers and to manage the increasing number of digital touchpoints throughout the customer journey...

Nick DurrantBy Nick Durrant 15 Jun 2021

SOUTH AFRICA

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Why big business needs to consider gaming partnerships

Any big brands who are not partnering with e-sports and gaming companies for marketing and exposure may want to reconsider...

Barry LouzadaBy Barry Louzada 4 Jun 2021

SOUTH AFRICA

Source:
The glitch in the matrix is a quark

For thousands of years the wild sciences were the playground of mystics, mages and heretics...

Edward HerridgeBy Edward Herridge 2 Jun 2021

SOUTH AFRICA

Source:
The future of humans is up to AGI

We humans inherited this ability to 'speak' reality into being...

Edward HerridgeBy Edward Herridge 31 May 2021

SOUTH AFRICA

#Newsmaker: Dan Herman, Joe Public United's new chief digital officer
#Newsmaker: Dan Herman, Joe Public United's new chief digital officer

Dan Herman has been appointed as chief digital officer at Joe Public United...

Jessica TennantBy Jessica Tennant 17 May 2021

SOUTH AFRICA

What analysing 10 billion emails shows business leaders
What analysing 10 billion emails shows business leaders

According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever...

JD EngelbrechtBy JD Engelbrecht, Issued by Everlytic 28 Apr 2021

SOUTH AFRICA

Welcome to extended reality or XR
Welcome to extended reality or XR

Just as brands are coming to terms with the various realities that is AR , VR and MR, extended reality or XR has joined the mix to keep us on our toes by ensuring brand offerings are optimised even further...

Shaune JordaanBy Shaune Jordaan 26 Apr 2021

SOUTH AFRICA

A more flexible and fairer future of work beckons in 2021
A more flexible and fairer future of work beckons in 2021

Ways of working that go back decades were dismantled overnight in 2020 as the Covid-19 pandemic took hold of the world. South Africa was no exception...

Nunu NtshingilaBy Nunu Ntshingila 14 Apr 2021

SOUTH AFRICA

#Newsmaker: Uyanda Manana joins Conversation Lab in grassroots ownership deal
#Newsmaker: Uyanda Manana joins Conversation Lab in grassroots ownership deal

In August last year, Uyanda Manana joined Conversation Lab from sister agency, BE, in a merger and grassroots ownership deal...

Jessica TennantBy Jessica Tennant 16 Feb 2021

SOUTH AFRICA

Up your corporate game with a chief experience officer
Up your corporate game with a chief experience officer

The pandemic has accelerated the steady pace of change with a notable shift in consumer priorities highlighting the importance of a chief experience officer...

Yael GeffenBy Yael Geffen 27 Jan 2021

SOUTH AFRICA

Navigating the digital sea of change: 3 tips to help your business swim not sink
Navigating the digital sea of change: 3 tips to help your business swim not sink

How ready is your business for digital transformation? If your answer is 'not very', the data shows that you're not alone...

anice hassimBy Anice Hassim, Issued by Fabrik 21 Jan 2021

SOUTH AFRICA

The balance between customer privacy and intimacy
The balance between customer privacy and intimacy

Whilst the role of the marketing department appears to have evolved significantly over the past few years, fundamentally it is still about building relationships...

Paula SartiniBy Paula Sartini 18 Jan 2021

SOUTH AFRICA

#EvolutionofWork: The 'new normal' is here to stay
#EvolutionofWork: The 'new normal' is here to stay

As part of our #EvolutionofWork content feature, SoulProviders Collective's business unit manager Nosipho Ginindza shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of...

Jessica TennantBy Jessica Tennant 23 Dec 2020

SOUTH AFRICA

How is your brand story evolving in the digital realm?
How is your brand story evolving in the digital realm?

For many years, companies have been collecting data for digital marketing. However, as digital technology evolves and grows at a colossal rate, data analytics too have had to adjust to innovate the brand marketing approach that is being embraced...

Sizwe DlaminiBy Sizwe Dlamini 23 Dec 2020

SOUTH AFRICA

#EvolutionofWork: There needs to be more diversity in digital and technology-related roles
#EvolutionofWork: There needs to be more diversity in digital and technology-related roles

As part of our #EvolutionofWork content feature, Boomtown's all-female digital department shares what the future of work looks like from their point of view and how they're navigating the 'new normal' in the aftermath of Covid-19...

Jessica TennantBy Jessica Tennant 14 Dec 2020

SOUTH AFRICA

#Newsmaker: HelloFCB+'s Zodwa Gunuza joins IAB committee
#Newsmaker: HelloFCB+'s Zodwa Gunuza joins IAB committee

Zodwa Gunuza, creative director at HelloFCB+ recently joined the IAB's Digital Content Marketing Committee...

Jessica TennantBy Jessica Tennant 10 Dec 2020

SOUTH AFRICA

Will livestreaming become the next step in influencer marketing?
Will livestreaming become the next step in influencer marketing?

2020 has changed the world in more ways than one, and with digital communications moving faster than ever before, many of us are questioning if it's just a phase or if it will stick around?

Amelia NeateBy Amelia Neate 10 Dec 2020

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