Contributor articles Digital Global

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

Where have Adland's mavericks gone?

Where have Adland's mavericks gone?

Shaune Jordaan, Hoorah Digital 21 Nov 2024

Harnessing the power of SEO: Revitalise your newsroom for increased media attention

Harnessing the power of SEO: Revitalise your newsroom for increased media attention

Sasha Kupritz, TenacityPR 8 Nov 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Google's generative AI search is another nail in the content coffin

Geoff Cohen, DY/DX 3 Jun 2024

Image supplied. Mbudzeni Neluvhalani, SEO specialist at Nerdware, says understanding SGE's influence is key for maximising website effectiveness in our ever-evolving digital world

Search Generative Experience: It's like magic - and key to website effectiveness

Mbudzeni Neluvhalani 16 May 2024

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

#BizTrends2024: Leilah Potter - Pretend it doesn't exist or jump on the bandwagon, but AI is transforming the creative agency

Leilah potter 2 Feb 2024

Image supplied. Geoff Cohen, DYDX addresses the alarming trend in digital advertising; AI-driven fake advertising websites

#BizTrends2024: Geoff Cohen - The alarming digital trend of AI-driven fake advertising websites

Geoff Cohen 23 Jan 2024

The enduring charm of radio dramas in the digital age

The enduring charm of radio dramas in the digital age

Candy Dempers, MediaHeads 360 8 Nov 2023

Source: © 123rf Greg Bailie, sales lead, global business solutions, TikTok - sub-Saharan Africa, gives 5 ways brands can seize the advantage of digital communities this festive season

5 ways brands can seize the advantage of digital communities this festive season

Greg Bailie 26 Oct 2023

Local brands ignoring the obvious while chasing shiny, new tech

Local brands ignoring the obvious while chasing shiny, new tech

Johan Walters, Incubeta 16 Oct 2023

User satisfaction survey ranks Umbraco top CMS

User satisfaction survey ranks Umbraco top CMS

Nick Durrant, Bluegrass Digital 15 Aug 2023

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Time to bring back the passion in digital marketing

Mark Botha 7 Aug 2023

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The rise of digital marketing: Assessing the impact of AI and machine learning on advertising practices

Rirhandzu Shingwenyana 5 Jun 2023

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Value-based bidding: Increasing ROI from digital media

Natasha de Koning 14 Apr 2023

Source: © Roberto Nickelson 2023 is the time for advertisers to hone their focus on contextually relevant environments says Mark Botha, head of digital at Mediamark

Contextual relevant digital channels count rather than scale

Mark Botha 27 Mar 2023

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Lets ramp up the value of digital marketing

Rirhandzu Shingwenyana 7 Mar 2023

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The year machines got smart and digital marketing came out on top

Roan Mackintosh 15 Feb 2023

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5 ways to better digital engagement for your business in 2023

Brent Haumann 25 Nov 2022

Source © Ion Chiosea It’s important not to get distracted by platform metrics, but to rather stay focused on the post click results

Why you should focus on verified end results, not just platform metrics

Grant Lapping 3 Nov 2022

SSource © Clarisse Croset Few companies can get quite as comprehensive a view of a customer’s habits, interests, behaviors, and intentions as programmatic platforms such as Meta and Gooogle.

7 tips to unlock the full power of machine learning for your campaigns

Carli Gey van Pittius 24 Oct 2022

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Gamification allows brands to build trust and loyalty with consumers

Lebo Lekoma 20 Oct 2022

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How useful is Google Trends for digital marketing?

Jacques du Bruyn 7 Oct 2022

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Loadshedding affecting digital marketing ROI

Mark-Anthony Goncalves 20 Sep 2022

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