Profile

Shaune Jordaan is the co-founder and chief commercial officer at Hoorah Digital. He is passionate about delivering world class results to brands and building a digital culture that drives change. He is the former co-founder/CEO of an award winning performance digital agency with an extensive global client list. He's worked extensively across the globe, growing digital portfolios and leading digital transformation. He is one of Africa's most experienced digital leaders.
Game on: The next big brand opportunity to embrace
Game on: The next big brand opportunity to embrace

You could certainly be forgiven for thinking that gaming is a niche interest - the reserve of kids, nerds and techies. Because until fairly recently, it was! But that's no longer the case...

Shaune JordaanBy Shaune Jordaan 13 May 2021

Welcome to extended reality or XR
Welcome to extended reality or XR

Just as brands are coming to terms with the various realities that is AR , VR and MR, extended reality or XR has joined the mix to keep us on our toes by ensuring brand offerings are optimised even further...

Shaune JordaanBy Shaune Jordaan 26 Apr 2021

Digital transformation: Separating the ordinary from the extraordinary in 2021
Digital transformation: Separating the ordinary from the extraordinary in 2021

Optimists among us realised early on that the Covid-19 pandemic and associated lockdowns should be viewed as the ultimate opportunity to accelerate the transformation to digital. Increasingly, a digital strategy is becoming the only strategy...

Shaune JordaanBy Shaune Jordaan 21 Dec 2020

Organisations need to prioritse data to tell meaningful stories
Organisations need to prioritse data to tell meaningful stories

"Data" is likely to be right up there with the buzzwords of the next decade. But more than mere buzzwords, data is not only here to stay, but will also transform the way in which we all do business...

Shaune JordaanBy Shaune Jordaan 18 Nov 2020

Credit: Bench Accounting on .
Innovation and creativity in the time of Covid-19: Alternative ways of thinking and doing

It's a strange reality, and while all concerns are valid, our best defence currently is to harness the value of innovation and creativity. That's the sentiment of Shaune Jordaan, CEO of Hoorah Digital, who believes we need to embrace these tumultuous...

Shaune JordaanBy Shaune Jordaan 26 Mar 2020

Recession hit your marketing budget? Here's how to do more with less
Recession hit your marketing budget? Here's how to do more with less

Stats SA's recession announcement in early September only served to confirm what we've all known for a long time: The South African economy is struggling. In those circumstances, companies are bound to start looking for places to tighten their...

Shaune JordaanBy Shaune Jordaan 25 Sep 2018

Screengrab from Marcel: The Vision video on Publicis Groupe Youtube .
'Okay Marcel, make me an ad': AI's role in the future of marketing

Publicis recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis' major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete...

Shaune JordaanBy Shaune Jordaan 19 Jun 2018

Image credit: ammentorp via .
The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

Shaune JordaanBy Shaune Jordaan 8 Jun 2018

Reach customers, gain leads, build a business
Reach customers, gain leads, build a business

I have seen hundreds of SME businesses and start-ups establish themselves because at some stage they took search marketing seriously...

Shaune JordaanBy Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 18 Jan 2016

Big ideas, big data, big love
Big ideas, big data, big love

It dawned on me two years ago that no digital idea can be truly great without participation. It also dawned on me that there is no real participation without the Big Idea.

Shaune JordaanBy Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 5 Jun 2014

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