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    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa
    Cannes Lion Festival bought out by rival business, informa 
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    3 days

    Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa
    Cannes Lion Festival bought out by rival business, informa

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    Top ratings for Biz Rate Card 2019

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    Left to right - IAB SA CEO, Paula Hulley; Stina van Rooyen, the head of brands at Kantar; Camilla Clerke, ECD at HelloFCB; and Luzuko Tena from the paid search team at 2U.
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    Image source: Gallo/Getty.
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    Koo won Overall Favourite Brand in the consumer section.
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    Signing ceremony (L-R): Garth Strachan, acting CEO of SABS; Jodi Scholtz, Group Chief Operating Officer at the dti and co-administrator of SABS; Tshenge Demana, Chief Director of Technical Infrastructure Institutions at the dti and co-administrator of SABS; Alfred Kgotlaesile, Manager Compulsory Standards at BOBS; Masego Marobela Managing Director of BOBS; and Keo Segomelo, Director Standards at BOBS.
    Botswana and SA cooperation on standards laws

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    4 ways brands can incorporate chat messaging into their marketing strategy
    4 ways brands can incorporate chat messaging into their marketing strategy

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    #GartnerSYM: Offering the 'everything customer' the multi-experience
    #GartnerSYM: Offering the 'everything customer' the multi-experience

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    Advertising Week Africa postpones mega-event
    Advertising Week Africa postpones mega-event

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    Image credit: Joanna Kosinska on Unsplash.
    Today's experiential marketing is all about content creation

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    Sarika Modi, MD of Triple Eight Agency, at the Gender Mainstreaming Awards.
    #FairnessFirst: Triple Eight on not just surviving but thriving as an all-female agency

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    Image source: Gallo/Getty.
    The significant shift from aspirational to inspirational brands

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    CMO Summit at Leaderex 2019. Image supplied.
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