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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa
    Cannes Lion Festival bought out by rival business, informa 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    ximagination © –
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    How to support ‘economic patriotism' to grow Africa's economies

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    Africa focus at G20 Africa Summit in Berlin
    Africa focus at G20 Africa Summit in Berlin

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    Chris Ogden
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    Source: PAMRO
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    Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
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    Africa's rising culture of resilient transformation and innovation

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    Four realities facing brands today

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    Is expanding into Africa viable for SMEs?

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    Breaking rules takes you from underdog to industry-threat

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    #Infographic: Rich media in email campaigns - challenges and their workarounds

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    Facebook, Instagram research into gender bias

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    Seven creative economy trends from Saco Conference

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    Africa's plan to revive global trade for the continent

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    Loeries add Facebook Challenge to Student Awards

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    (c) rclassenlayouts -
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    #NewCampaign: Him, Her & Me

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    Africa focus at G20 Africa Summit in Berlin

    14 Jun 2017

    Michal Bednarek © –
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     14 Jun 2017

    Chris Ogden
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    Source: PAMRO
    Engagement comes from having good content

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    Sarah-Jane Harling Account Director Advertising BBC Worldwide Africa
    #Newsmaker: Sarah-Jane Harling joins BBC Worldwide to grow its advertising business across Africa

     12 Jun 2017

    Africa's rising culture of resilient transformation and innovation
    Africa's rising culture of resilient transformation and innovation

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    Four realities facing brands today

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    Is expanding into Africa viable for SMEs?

    8 Jun 2017

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    Breaking rules takes you from underdog to industry-threat

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    #Infographic: Rich media in email campaigns - challenges and their workarounds

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    Image supplied.
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    Facebook, Instagram research into gender bias

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    Seven creative economy trends from Saco Conference

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    Mokgatswane, Luckin and Rightford.
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    Barclay, Spratt and St Clair.
    #IMCConf 2017: The artificially intelligent business of big data

     1 Jun 2017

    Warren Moss, founder and CEO of Demographica.
    #AfricaMonth: Demographica's Warren Moss on the business of B2B marketing

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    Why you need design systems for social media
    Why you need design systems for social media

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    Africa's plan to revive global trade for the continent
    Africa's plan to revive global trade for the continent

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    Loeries add Facebook Challenge to Student Awards
    Loeries add Facebook Challenge to Student Awards

    26 May 2017

    António Guterres.
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    25 May 2017

    Victor Zastolskiy © –
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    (c) rclassenlayouts -
    Harnessing the longevity of 'cool'

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    #NewCampaign: Him, Her & Me

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    Gen X: How to get the generation right (part 3)

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    Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

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    Understanding growth power in sub-Saharan Africa and defining Africa's middle class

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    How to market to Africa's resilient, ambitious middle class

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    Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

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    Image supplied by Salt.
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    Loeries Africa Middle East extends deadline for entries

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