Profile

Jes Edgson is a freelance writer and editor with roots in the marketing industry. Originally from Cape Town, she's spent the past few months enjoying the fresh air in the tiny town of Darling. She's always up for a cup of coffee, a chat and a laugh. Opinions shared here are her own.
The marketing don'ts we can learn from Helen Zille's Twitter account
The marketing don'ts we can learn from Helen Zille's Twitter account

Something I often think about is Helen Zille's Twitter account. And I think about it that often because it's always in the news...

Jessica EdgsonBy Jessica Edgson 13 Nov 2019

Is it time for your brand to evolve?
Is it time for your brand to evolve?

All brands eventually need to evolve as the world changes, but to different degrees and at different paces. How do you know your brand is ready?

Jessica EdgsonBy Jessica Edgson 3 Aug 2017

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Four employees you want at your marketing agency

The creative. The upseller. The client-pleaser. The new business rockstar. The number cruncher. The strategic genius. The speedster. These are the people advertising and marketing agencies are always on the lookout for...

Jessica EdgsonBy Jessica Edgson 7 Jun 2017

Six ways to boost office morale when your staff need it most
Six ways to boost office morale when your staff need it most

Jessica Edgson from digital marketing agency Rogerwilco shares six ways to boost office morale as 2017 begins to take its toll...

Jessica EdgsonBy Jessica Edgson, Issued by Rogerwilco 21 Feb 2017

You're a brand. Get over it.
You're a brand. Get over it.

Every person is a brand and you're your own PR executive. If the idea of marketing yourself makes you uncomfortable, you're not alone. But you need to overcome that discomfort because it's 2016 and your personal brand matters.

Jessica EdgsonBy Jessica Edgson 9 Sep 2016

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