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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    Worradirek Muksab © –
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    Paulino Baptista, Minister of Hospitality and Tourism of Angola.
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    Networking forms part of the modern marketer's playbook
    Networking forms part of the modern marketer's playbook

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    Paulino Baptista, Minister of Hospitality and Tourism of Angola.
    Launch of first of 50 hotels planned in Angola

    22 Nov 2016

    Image by 123RF
    Why has Africa failed to industrialise?

     21 Nov 2016

    Image by 123RF
    Africa looks to solar for communities off the grid

    21 Nov 2016

    Image by 123RF
    Africa waits and wonders on Trump's foreign policy

    17 Nov 2016

    Image by 123RF
    Africa plays a crucial role in global geopolitical balances

    16 Nov 2016

    Image by 123RF
    Investment trade show comes to Kenya

    14 Nov 2016

    Image by 123RF
    ASEAN region reaches out to Africa

    14 Nov 2016

    Populism and its effect on trade in Sub-Saharan Africa
    Populism and its effect on trade in Sub-Saharan Africa

     11 Nov 2016

    Networking forms part of the modern marketer's playbook
    Networking forms part of the modern marketer's playbook

     11 Nov 2016

    Peter Searll
    Accurate audience measurement in Africa through mobile tracking

     9 Nov 2016

    Andre Steenekamp
    Going beyond the click with programmatic media buying

     9 Nov 2016

    The digital marketing future is now
    The digital marketing future is now

     9 Nov 2016

    Image by 123RF
    IMF chief to recommend USD12bn Egypt loan approval

    9 Nov 2016

    Image by 123RF
    African Development Bank okays USD600m loan for Nigeria

    7 Nov 2016

    African innovation centre launched
    African innovation centre launched

    7 Nov 2016

    Image by 123RF
    Money transfer market in Nigeria thrives

    4 Nov 2016

    123RF
    Why your content marketing strategy should be platform agnostic

     3 Nov 2016

    What does the future of influencer content look like?
    What does the future of influencer content look like?

     3 Nov 2016

    Image credit:
    #ABSA-&-Coca-Cola-GET-IT: But can they convert the lives they changed into active brand communities?

     3 Nov 2016

    123RF
    Marketers struggling to measure impact of investments in omnichannels

    3 Nov 2016

    Quality multichannel customer communications win hearts and wallets
    Quality multichannel customer communications win hearts and wallets

     2 Nov 2016

    123RF
    Smarter targeting and creative intelligence fuelling the future of activations in Africa

     2 Nov 2016

    Pixabay
    Are you making these product packaging blunders?

     2 Nov 2016

    Image by 123RF
    An integrated approach to Africa's development goals

    1 Nov 2016

    Three essential tips you don't get from a marketing degree
    Three essential tips you don't get from a marketing degree

     31 Oct 2016

    Image by 123RF
    Targeting new marketing trends

    31 Oct 2016

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    IMF chief says Egypt in currency 'crisis'

    31 Oct 2016

    Conciliating sustainable development and growth: implications for Africa
    Conciliating sustainable development and growth: implications for Africa

    31 Oct 2016

    Reaching rich Millennials, research indicates this to be a narrow subset
    Reaching rich Millennials, research indicates this to be a narrow subset

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    The Internet of Things will change the world

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