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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    123RF
    Warm up to cold calling and yield better results for your agency

      19 Oct 2016

    Element Cairo - The Gate Project
    Marriott International to debut eco-conscious Element brand in Egypt

    19 Oct 2016

    Gbenga Shobo, Deputy Managing Director, First Bank of Nigeria Ltd (left) and Ebi Atawodi, General Manager for Uber in Nigeria.
    Uber Nigeria provides vehicle finance to drivers

    19 Oct 2016

    CMO releases Shopper Marketing: The New Rules of Engagement
    CMO releases Shopper Marketing: The New Rules of Engagement

    19 Oct 2016

    Great content is not all about storytelling
    Great content is not all about storytelling

      18 Oct 2016

    Slavea Chakova
    Health care in Africa: What next?

      18 Oct 2016

    Michael Armstrong
    Financial inclusion a challenge in low income communities in Africa

    18 Oct 2016

    Alba Hotel
    Best Western continues expansion into East Africa

    18 Oct 2016

    123RF
    Three sales and marketing apps to use

      18 Oct 2016

    Image by 123RF
    Morocco officially requests to join the African Union

    17 Oct 2016

    Gulf of Guinea. Image by 123RF
    African nations hail maritime deal

    17 Oct 2016

    Nairobi, Kenya. Image by 123RF
    The African city of the future

    14 Oct 2016

    Dr Hage G. Geingob, President -Republic of Namibia, addressed South African business last week at the launch of the ‘Invest in Namibia International Conference’
    Namibia to improve ease of doing business

    14 Oct 2016

    123RF
    How data helps marketers be more innovative

      13 Oct 2016

    These customers ain't loyal... Or are they?
    These customers ain't loyal... Or are they?

      12 Oct 2016

    Xander Nijnens
    Cautious optimism for investors in Africa hotel sector

    12 Oct 2016

    Image by 123RF
    African trade integration needed to create jobs

    12 Oct 2016

    Marriott International expands
    Marriott International rapidly expands its footprint across Africa

    12 Oct 2016

    Kirsty Barkhuizen
    Cognifide opens Johannesburg office

    12 Oct 2016

    Denishree Naidoo
    How to become a disruptor business

      11 Oct 2016

    Image by 123RF
    Africa needs more women leaders

    11 Oct 2016

    Hilton to open hotel in Africa's tallest development
    Hilton to open hotel in Africa's tallest development

    10 Oct 2016

    Image by 123RF
    Investment into Africa may rebound: UN

    10 Oct 2016

    Three principles of growth hacking you can use to accelerate your way to success
    Three principles of growth hacking you can use to accelerate your way to success

      10 Oct 2016

    Navigate Bizcommunity to where the business is
    Navigate Bizcommunity to where the business is

    Bizcommunity.com  7 Oct 2016

    How to leverage Snapchat to boost your brand
    How to leverage Snapchat to boost your brand

      7 Oct 2016

    Brand building in recessionary times - is your brand geared to weather the storm?
    Brand building in recessionary times - is your brand geared to weather the storm?

      5 Oct 2016

    What does VR really mean for brands and marketers?
    What does VR really mean for brands and marketers?

      3 Oct 2016

    Rwanda leaps into digital economy through e-commerce
    Rwanda leaps into digital economy through e-commerce

    3 Oct 2016

    Performance marketing with Adclick Africa
    Performance marketing with Adclick Africa

    Adclick Africa  30 Sep 2016

    More Marketing news

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    Great content is not all about storytelling
    Great content is not all about storytelling

     18 Oct 2016

    Slavea Chakova
    Health care in Africa: What next?

     18 Oct 2016

    Michael Armstrong
    Financial inclusion a challenge in low income communities in Africa

    18 Oct 2016

    Alba Hotel
    Best Western continues expansion into East Africa

    18 Oct 2016

    123RF
    Three sales and marketing apps to use

     18 Oct 2016

    Image by 123RF
    Morocco officially requests to join the African Union

    17 Oct 2016

    Gulf of Guinea. Image by 123RF
    African nations hail maritime deal

    17 Oct 2016

    Nairobi, Kenya. Image by 123RF
    The African city of the future

    14 Oct 2016

    Dr Hage G. Geingob, President -Republic of Namibia, addressed South African business last week at the launch of the ‘Invest in Namibia International Conference’
    Namibia to improve ease of doing business

    14 Oct 2016

    123RF
    How data helps marketers be more innovative

     13 Oct 2016

    These customers ain't loyal... Or are they?
    These customers ain't loyal... Or are they?

     12 Oct 2016

    Xander Nijnens
    Cautious optimism for investors in Africa hotel sector

    12 Oct 2016

    Image by 123RF
    African trade integration needed to create jobs

    12 Oct 2016

    Marriott International expands
    Marriott International rapidly expands its footprint across Africa

    12 Oct 2016

    Kirsty Barkhuizen
    Cognifide opens Johannesburg office

    12 Oct 2016

    Denishree Naidoo
    How to become a disruptor business

     11 Oct 2016

    Image by 123RF
    Africa needs more women leaders

    11 Oct 2016

    Hilton to open hotel in Africa's tallest development
    Hilton to open hotel in Africa's tallest development

    10 Oct 2016

    Image by 123RF
    Investment into Africa may rebound: UN

    10 Oct 2016

    Three principles of growth hacking you can use to accelerate your way to success
    Three principles of growth hacking you can use to accelerate your way to success

     10 Oct 2016

    Navigate Bizcommunity to where the business is
    Navigate Bizcommunity to where the business is

     7 Oct 2016

    How to leverage Snapchat to boost your brand
    How to leverage Snapchat to boost your brand

     7 Oct 2016

    Brand building in recessionary times - is your brand geared to weather the storm?
    Brand building in recessionary times - is your brand geared to weather the storm?

     5 Oct 2016

    What does VR really mean for brands and marketers?
    What does VR really mean for brands and marketers?

     3 Oct 2016

    Rwanda leaps into digital economy through e-commerce
    Rwanda leaps into digital economy through e-commerce

    3 Oct 2016

    Image by 123RF
    IT spending rises in Africa

    30 Sep 2016

    Performance marketing with Adclick Africa
    Performance marketing with Adclick Africa

     30 Sep 2016

    Native content - a brand's dilemma
    Native content - a brand's dilemma

     29 Sep 2016

    Government can help small biz thrive in recession
    Government can help small biz thrive in recession

    29 Sep 2016

    Authority marketing: the best route to the customers' hearts (and wallets)
    Authority marketing: the best route to the customers' hearts (and wallets)

     29 Sep 2016

    Image by 123RF
    Morocco signs deal for major Boeing hub

    29 Sep 2016

    Image by 123RF
    Free digital marketing masterclass at Lagos Startup Week

    28 Sep 2016

    Image by 123RF
    GE Africa CEO to advise on Africa trade

    27 Sep 2016

    Image by 123RF
    Air Travel: East Africa rising

    27 Sep 2016

    Image by 123RF
    #TRENDING: The experience economy

     26 Sep 2016

    Image ©
    From credit-worthy to target-worthy: How predictive scoring is being used in marketing

     26 Sep 2016

    Africa rising (Source: GE)
    GE reports back on R2bn investment across Africa

    26 Sep 2016

    Image by 123RF
    Sudan needs swift reforms to revive ailing economy: World Bank

    26 Sep 2016

    H.R.H Prince Khalifa bin Salman Al Khalifa and Professor Anna Tibaijuka.
    Tanzanian Professor wins sustainable development award

    23 Sep 2016

    Image by 123RF
    India, Africa rekindle trade ties

     22 Sep 2016

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