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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind

    25 Jul 2024

    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

    25 Jul 2024

    [Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016
    [Biz Takeouts Lineup] 184: The Social Media Landscape Briefing 2016

    11 Aug 2016

    Image by 123RF
    Kenya Airways: 'Pride of Africa' tries to stop a long fall

    9 Aug 2016

    Image by 123RF
    #TRENDING: What does it take to be a "breakthrough" brand?

      8 Aug 2016

    123RF
    Marketing on a budget

      8 Aug 2016

    Affluent Africans working on a sustainable growth plan for Africa
    Affluent Africans working on a sustainable growth plan for Africa

    5 Aug 2016

    Interbrand identifies the global 'Breakthrough Brands' disrupting markets
    Interbrand identifies the global 'Breakthrough Brands' disrupting markets

      5 Aug 2016

    What can marketers learn from Game Of Thrones?
    What can marketers learn from Game Of Thrones?

      5 Aug 2016

    UK appoints a new Minister for Africa
    UK appoints a new Minister for Africa

    4 Aug 2016

    How brands are using video
    How brands are using video

      2 Aug 2016

    Ringleader behind thousands of online scams arrested in Nigeria
    Ringleader behind thousands of online scams arrested in Nigeria

    2 Aug 2016

    How to make magic: Bridging the gap between marketing & AR
    How to make magic: Bridging the gap between marketing & AR

      2 Aug 2016

    Pokémon Go adds to hospitality industry's business
    Pokémon Go adds to hospitality industry's business

    2 Aug 2016

    Image by 123RF
    The UN's third industrial development decade for Africa

    1 Aug 2016

    Building your brand, one BRIC at a time
    Building your brand, one BRIC at a time

      1 Aug 2016

    Image ©
    Should social influencers get paid for the work they produce?

      29 Jul 2016

    Image by 123RF
    Sub-Saharan Africa remains one of fastest growing regions in the world

    28 Jul 2016

    Going viral: a digital marketing myth
    Going viral: a digital marketing myth

      27 Jul 2016

    [Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report
    [Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report

    27 Jul 2016

    Marketers, set up your ad agency KPIs to exceed yours!
    Marketers, set up your ad agency KPIs to exceed yours!

      27 Jul 2016

    Image by 123RF
    9 reasons to invest in African tech startups

      26 Jul 2016

    Image by 123RF
    Action needed to avert Africa foreign debt crisis - report

    25 Jul 2016

    Brands and influencers - the struggle is real
    Brands and influencers - the struggle is real

      25 Jul 2016

    [Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership
    [Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership

    21 Jul 2016

    Agnes Chikukwa-Hove
    Business incubator to boost 200 Zimbabwean entrepreneurs

    21 Jul 2016

    Image by 123RF
    Angola hits troubled times after heady post-war boom

    21 Jul 2016

    BlogDeBanderas via
    CT International Airport scoops Routes Africa Marketing Award

    21 Jul 2016

    Do's and don'ts of digital marketing
    Do's and don'ts of digital marketing

      20 Jul 2016

    [Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML
    [Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML

    20 Jul 2016

    Innovation infographic from Flux Trends
    Five reasons that innovation fails

      20 Jul 2016

    Trends in advertising in Africa
    Trends in advertising in Africa

    20 Jul 2016

    More Marketing news

    More news

    Image by 123RF
    Kenya Airways: 'Pride of Africa' tries to stop a long fall

    9 Aug 2016

    Image by 123RF
    #TRENDING: What does it take to be a "breakthrough" brand?

     8 Aug 2016

    123RF
    Marketing on a budget

     8 Aug 2016

    Affluent Africans working on a sustainable growth plan for Africa
    Affluent Africans working on a sustainable growth plan for Africa

    5 Aug 2016

    Interbrand identifies the global 'Breakthrough Brands' disrupting markets
    Interbrand identifies the global 'Breakthrough Brands' disrupting markets

     5 Aug 2016

    What can marketers learn from Game Of Thrones?
    What can marketers learn from Game Of Thrones?

     5 Aug 2016

    UK appoints a new Minister for Africa
    UK appoints a new Minister for Africa

    4 Aug 2016

    How brands are using video
    How brands are using video

     2 Aug 2016

    Ringleader behind thousands of online scams arrested in Nigeria
    Ringleader behind thousands of online scams arrested in Nigeria

    2 Aug 2016

    How to make magic: Bridging the gap between marketing & AR
    How to make magic: Bridging the gap between marketing & AR

     2 Aug 2016

    Pokémon Go adds to hospitality industry's business
    Pokémon Go adds to hospitality industry's business

    2 Aug 2016

    Image by 123RF
    The UN's third industrial development decade for Africa

    1 Aug 2016

    Building your brand, one BRIC at a time
    Building your brand, one BRIC at a time

     1 Aug 2016

    Image ©
    Should social influencers get paid for the work they produce?

     29 Jul 2016

    Image by 123RF
    Sub-Saharan Africa remains one of fastest growing regions in the world

    28 Jul 2016

    Going viral: a digital marketing myth
    Going viral: a digital marketing myth

     27 Jul 2016

    [Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report
    [Biz Takeouts Lineup] 183: The CEM Africa Summit and NATIVE VML's trends report

    27 Jul 2016

    Marketers, set up your ad agency KPIs to exceed yours!
    Marketers, set up your ad agency KPIs to exceed yours!

     27 Jul 2016

    Image by 123RF
    9 reasons to invest in African tech startups

     26 Jul 2016

    Image by 123RF
    Action needed to avert Africa foreign debt crisis - report

    25 Jul 2016

    Brands and influencers - the struggle is real
    Brands and influencers - the struggle is real

     25 Jul 2016

    [Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership
    [Biz Takeouts Podcast] 182: AR and VR & Native VML and Y&R SA partnership

    21 Jul 2016

    Agnes Chikukwa-Hove
    Business incubator to boost 200 Zimbabwean entrepreneurs

    21 Jul 2016

    Image by 123RF
    Angola hits troubled times after heady post-war boom

    21 Jul 2016

    BlogDeBanderas via
    CT International Airport scoops Routes Africa Marketing Award

    21 Jul 2016

    Do's and don'ts of digital marketing
    Do's and don'ts of digital marketing

     20 Jul 2016

    [Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML
    [Biz Takeouts Lineup] 182: AR, VR, Super Animals, Pokemon Go and NATIVE VML

    20 Jul 2016

    Innovation infographic from Flux Trends
    Five reasons that innovation fails

     20 Jul 2016

    Trends in advertising in Africa
    Trends in advertising in Africa

    20 Jul 2016

    Why YouTubers should consider collaborating with influencer marketing platforms
    Why YouTubers should consider collaborating with influencer marketing platforms

     19 Jul 2016

    Four millennial stereotypes that will ruin your ad campaign
    Four millennial stereotypes that will ruin your ad campaign

     19 Jul 2016

    Programmatic advertising increases globally
    Programmatic advertising increases globally

    19 Jul 2016

    Building a startup in Africa means getting your hands dirty
    Building a startup in Africa means getting your hands dirty

     18 Jul 2016

    Reducing food loss through sustainable production practices in Africa
    Reducing food loss through sustainable production practices in Africa

    18 Jul 2016

    #TRENDING: Stop the world, I want to get off
    #TRENDING: Stop the world, I want to get off

     18 Jul 2016

    [Biz Takeouts Podcast] 181: Andrew Brand, managing director of 99c
    [Biz Takeouts Podcast] 181: Andrew Brand, managing director of 99c

    15 Jul 2016

    The Spark
    Making music and electricity with new Spark invention

    15 Jul 2016

    Influencer marketing to play a big role in the future of brands
    Influencer marketing to play a big role in the future of brands

     14 Jul 2016

    Backtracking from social media to email marketing
    Backtracking from social media to email marketing

     14 Jul 2016

    Image by 123RF
    Has the economic downturn led to companies cutting down on mobility?

     14 Jul 2016

    More Marketing news

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