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What the actual F(acebook)?
What the actual F(acebook)?

In an age of multiple digital opportunities, why is it that so many businesses still choose to focus their attention on Facebook alone?...

By Chloe-Simone Hofmann, Issued by Pistol + Honey 14 May 2019

#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel
#WTMA19: Keith Jenkins on how best to harness influencer marketing in travel

For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...

By Ruth Cooper 23 Apr 2019

Model, Shanelle Nyasiase.
Emirates launches new campaign with original anthem for Africa

Emirates has launched a new pan-African brand advertising campaign that celebrates the talented 'pioneers' who are rewriting the narrative of Africa and presents an original anthem for Africa...

10 Apr 2019

#VisaFreeAfrica: 55 Voices for Africa writing competition launched for youth
#VisaFreeAfrica: 55 Voices for Africa writing competition launched for youth

Youth from across the African continent are invited to share stories about the challenges they have faced with intra-continent travel...

14 Mar 2019

Photo: Travel Indaba
Africa's Travel Indaba 2019 dates brought forward

The 2019 Africa's Travel Indaba will take place from 2-4 May 2019 at the Inkosi Albert Luthuli International Convention Centre in Durban...

13 Feb 2019

Photo: Africa's Travel Indaba
Africa's Travel Indaba to be rescheduled

SA Tourism has announced that the 2019 Africa's Travel Indaba will be rescheduled, after the president confirmed 8 May as the date of the country's general election...

8 Feb 2019

Boomtown rolls out the Seven Wonders Summer Bucket List for Sarah Baartman District Municipality
Boomtown rolls out the Seven Wonders Summer Bucket List for Sarah Baartman District Municipality

Designed to inspire people to make memories and explore the Sarah Baartman District, the Seven Wonders Bucket List is a list of must-dos within the region...

Issued by Boomtown 7 Feb 2019

Jock Safari Lodge in Kruger relaunches
Jock Safari Lodge in Kruger relaunches

As of 1 November 2018, Jock Safari has made some significant changes to the two sections of their lodge; the main camp area and the family-friendly Fitzpatrick Lodge..

By Ruth Cooper 4 Dec 2018

Digital tourism - Pii Digital, leading the industry
Digital tourism - Pii Digital, leading the industry

Having earned its reputation as the digital agency of choice in delivering custom-designed digital marketing systems, solutions, technology, products and services to the South African travel and tourism industry, Pii Digital continues on its path of virtual excellence and expertise...

Issued by Pii Digital 27 Nov 2018

Corporate content should be part of your DNA
Corporate content should be part of your DNA

On the cusp of exciting and fruitful pan-African networking and trade, the time to make use of an unbiased B2B media showcase for all Africa's dynamic, entrepreneurial business communities is now...

Issued by Bizcommunity.com 24 Oct 2018

Bizcommunity Recruitment in Africa Focus
Bizcommunity Recruitment in Africa Focus

A comprehensive B2B Recruitment Focus from December 2018 to February 2019 will ensure that Bizcommunity is the go-to destination for all the B2B news you'll need to plan your HR and recruitment strategies in 2019...

Issued by Bizcommunity.com 23 Oct 2018

M&C Saatchi Abel gives light to new Nelson Mandela Bay precinct
M&C Saatchi Abel gives light to new Nelson Mandela Bay precinct

M&C Saatchi Abel has led a consortium that has won a bid to design a new precinct for Nelson Mandela Bay to honour Madiba's contribution to South Africa...

Issued by M&C Saatchi Abel 17 Oct 2018

The best Biz summer holiday (content) package ever!
The best Biz summer holiday (content) package ever!

Feeling a bit state-capsized, swept along by more waves than a cryptocurrency chart? Here are some life-saving festive content ideas...

Issued by Bizcommunity.com 15 Oct 2018

R2A cycle challenge promoting awareness to help SA, Africa youth
R2A cycle challenge promoting awareness to help SA, Africa youth

Marriott International's Road to Awareness cycle challenge is a bid to raise awareness on the importance of encouraging a culture of sport in South Africa as a means to break socio-economic barriers among the youth...

29 Jun 2018

Love Cape Town, love Mitchells Plain: Cape Town Tourism releases new neighbourhoods video
Love Cape Town, love Mitchells Plain: Cape Town Tourism releases new neighbourhoods video

Cape Town Tourism has released the latest in their "Love Cape Town Neighbourhoods" video series focusing on the Mitchells Plain neighbourhood.

18 May 2018

Joint marketing campaign to bring #WaterWiseTourism to the world
Joint marketing campaign to bring #WaterWiseTourism to the world

Efforts by the government, citizens and tourism industry have emerged as best practice for sustainable water management and promoting "water-wise tourism" in the face of climate change...

11 May 2018

#WTMA18: Six trends driving growth and change in African tourism
#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

#WTMA18: How small travel and tourism companies can market themselves effectively
#WTMA18: How small travel and tourism companies can market themselves effectively

Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

By Robin Fredericks 24 Apr 2018

#WTMA18: An inside look at the Google Trekker Project
#WTMA18: An inside look at the Google Trekker Project

This was more than just putting South Africa on the map, it was a nation-building project with a common cause...

By Robin Fredericks 24 Apr 2018

Image Source: WTM Africa
#WTMA18: A wrap on three days of travel trade success

With travel trade from all over the world in attendance, a 6% increase in pre-scheduled appointments and marked growth in exhibitors, WTM Africa 2018 closed its doors to its most successful exhibition to date...

23 Apr 2018

The Soapbox Films team with Stein back-left.
VR and digital video storytelling as top marketing tools for 2018

Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else...

By Leigh Andrews 19 Apr 2018

This is your country: SA Tourism promotes local travel with inspiring TV ad
This is your country: SA Tourism promotes local travel with inspiring TV ad

As part of the Shotleft initiative that promotes a culture of local holiday travel, South African Tourism is inspiring South Africans to travel their own county with its new This is your country brand campaign. Produced by Ola! Films, the TVC brief from FCB Johannesburg looked to market travel for black people to traverse South Africa the way they would like to, enjoying activities with their friends and exploring places they wouldn't ordinarily feel comfortable to. Ola! Films director Olivia Leitch said that they were able to shoot in five of the nine provinces over ten days, coupled with vast distances and long hours spent on the road. From the Union Building in Pretoria to Krugersdorp, the team filmed quad biking, zip lining, bungee jumping, cave diving, sandboarding, game driving and skydiving to demonstrate the wealth of tourism activities on offer locally.

17 Apr 2018

Image Supplied
Developing next-gen hospitality solutions

A group of hoteliers and hospitality consultants decided to create a system of standards that worked together and had new functionality that would be adopted by the industry - 'next-generation solutions', they call it...

16 Apr 2018

Three reasons BYOD dominates in tourism
Three reasons BYOD dominates in tourism

'Bring your own device' is frowned upon in many professional sectors, with legitimate fears around data security. Hospitality-based businesses, however, should not ignore the fact that their market is dedicated to a culture of BYOD...

By Wynand Smit 12 Apr 2018

Darrin Thomas, Manager, Marketing and Communications Africa, Virgin Atlantic Airways
Marketing Virgin Atlantic: Challenging the status quo with flair, passion and love

"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."

By Cari Coetzee 5 Apr 2018

Asilia's southern Tanzania experiences now in VR
Asilia's southern Tanzania experiences now in VR

Asilia Africa has introduced virtual reality videos of their experiences in southern Tanzania, showcasing the beauty and breadth of Tanzania's largest but little-known safari areas: Ruaha National Park and the Selous Game Reserve...

27 Mar 2018

Sea Monster animation adds to Cape Town's sustainable tourism toolkit
Sea Monster animation adds to Cape Town's sustainable tourism toolkit

South African animation company Sea Monster Entertainment donated a series of videos that showcase sustainable tourism in practice, highlighting how locals and visitors can engage with their spaces in beneficial ways...

20 Mar 2018

IFEC product standpoints for African airlines, tech-savvy passengers and content producers
IFEC product standpoints for African airlines, tech-savvy passengers and content producers

As the exciting IFEC revolution takes shape, African airlines must comply by providing their tech-savvy passengers unrivalled customer experience onboard and African content producers a golden opportunity to tell the African story 35,000 feet in the air...

By Kevin Odhiambo Opiyo 19 Mar 2018

Mastering experiential marketing with Studio H
Mastering experiential marketing with Studio H

We chat with Studio H founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients...

By Ruth Cooper 16 Mar 2018

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