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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement
    #Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity 
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    A finger lickin' good sponsorship deal

    14 Jun 2007

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      11 Jun 2007

    Tenth Business Day/BASA Awards winners

    6 Jun 2007

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    All aboard the Boks bus

    1 Jun 2007

    Colourful new tenant for soapie mall

    30 May 2007

    Anchor sponsorship for Women's Day Celebration

    29 May 2007

    Sweetening up fashion again
    Sweetening up fashion again

    25 May 2007

    2007 Business Day/BASA nominees

    24 May 2007

    Further investment in rugby

    23 May 2007

    Helping SA's cyclists out

    21 May 2007

    An Olympic sponsorship deal
    An Olympic sponsorship deal

    8 May 2007

    SA blog sponsorship marks new era

    13 Apr 2007

    Bob Woolmer trust fund established
    Bob Woolmer trust fund established

    26 Mar 2007

    Partnership to bring international speakers to SA

    1 Mar 2007

    Beer giant sponsors interactive drama series

    2 Feb 2007

    BP to fuel motor expo

    29 Jan 2007

    Official rugby carrier

    25 Jan 2007

    New sponsor for accommodation awards programme

    24 Jan 2007

    Entries open for 2007 Business Day/BASA Awards

    18 Jan 2007

    Sweetening fashion at J&B Met

    16 Jan 2007

    Further boost for soccer development

    7 Dec 2006

    Eastern Cape hospitality institute backs golf event

    6 Dec 2006

    Painting the Southern Cape rugby red

    30 Nov 2006

    Telkom connects with women's golf

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    Key sponsors for Walk-a-Block for CHOC and Hospice
    Key sponsors for Walk-a-Block for CHOC and Hospice

    26 Sep 2006

    SA fashion exploding in Paris

    Vicki Williams  19 Sep 2006

    Product placement in South Afrocentric films

    Vicki Williams  22 Aug 2006

    Bed race - no previous driving experience required
    Bed race - no previous driving experience required

    18 Aug 2006

    Naming rights to V&A Waterfront Amphitheatre available
    Naming rights to V&A Waterfront Amphitheatre available

    Vicki Williams  15 Aug 2006

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    A finger lickin' good sponsorship deal

    14 Jun 2007

    Tea with a fashionable twist

    12 Jun 2007

    Sponsorships keep the wheels turning

     11 Jun 2007

    Tenth Business Day/BASA Awards winners

    6 Jun 2007

    All aboard the Boks bus
    All aboard the Boks bus

    1 Jun 2007

    Colourful new tenant for soapie mall

    30 May 2007

    Anchor sponsorship for Women's Day Celebration

    29 May 2007

    Sweetening up fashion again
    Sweetening up fashion again

    25 May 2007

    2007 Business Day/BASA nominees

    24 May 2007

    Further investment in rugby

    23 May 2007

    Helping SA's cyclists out

    21 May 2007

    An Olympic sponsorship deal
    An Olympic sponsorship deal

    8 May 2007

    SA blog sponsorship marks new era

    13 Apr 2007

    Bob Woolmer trust fund established
    Bob Woolmer trust fund established

    26 Mar 2007

    Partnership to bring international speakers to SA

    1 Mar 2007

    Beer giant sponsors interactive drama series

    2 Feb 2007

    BP to fuel motor expo

    29 Jan 2007

    Official rugby carrier

    25 Jan 2007

    New sponsor for accommodation awards programme

    24 Jan 2007

    Entries open for 2007 Business Day/BASA Awards

    18 Jan 2007

    Sweetening fashion at J&B Met

    16 Jan 2007

    Further boost for soccer development

    7 Dec 2006

    Eastern Cape hospitality institute backs golf event

    6 Dec 2006

    Painting the Southern Cape rugby red

    30 Nov 2006

    Telkom connects with women's golf

    24 Nov 2006

    Key sponsors for Walk-a-Block for CHOC and Hospice
    Key sponsors for Walk-a-Block for CHOC and Hospice

    26 Sep 2006

    SA fashion exploding in Paris

    Vicki Williams 19 Sep 2006

    Product placement in South Afrocentric films

    Vicki Williams 22 Aug 2006

    Bed race - no previous driving experience required
    Bed race - no previous driving experience required

    18 Aug 2006

    Naming rights to V&A Waterfront Amphitheatre available
    Naming rights to V&A Waterfront Amphitheatre available

    Vicki Williams 15 Aug 2006

    Pitstop on SABC 2 looking for sponsorship

    Vicki Williams 7 Aug 2006

    Sponsorship renewal looks beyond 2010

    25 Jul 2006

    South African designers fight back
    South African designers fight back

    Vicki Williams 11 Jul 2006

    Elle takes African fashion to Paris
    Elle takes African fashion to Paris

    rainmakers 5 Jul 2006

    National Lottery takes SA to Korfball Commonwealth Games
    National Lottery takes SA to Korfball Commonwealth Games

    25 Jun 2006

    My other car is a pram
    My other car is a pram

    22 Jun 2006

    The importance of leveraging sponsorships

    14 Jun 2006

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