Three new additions to the existing portfolio of more than 25 online short courses were launched today, to be presented for the first time in November 2012:
This highly practical 10-week course defines the changing role of the traditional public relations practitioner and the skills required to be a modern PR professional. A focus on generating quality content, the influence of the Web, social media and communicating effectively with stakeholders.
Students will have a thorough understanding of public relations management, utilising various media channels and how to deal with a public relations crisis. Students are given an overview of the ever-changing digital landscape and will tie together all elements of public relations with an understanding of public relations planning and strategy.
The course starts on 19 November 2012 and includes a 5-week holiday break. Download course information.
This highly practical 7-week course teaches the fundamentals of online copywriting for marketing, through the understanding of website copywriting best practices, creative content generation, the use of persuasive writing techniques, and their application to social media and new media channels. Students are given an overview of the ever-changing digital landscape and will tie together all elements of online copywriting with an understanding of online marketing strategy.
The course starts on 26 November 2012 and includes a 5-week holiday break. Download course information.
This highly practical 9-week course teaches the fundamentals of personal selling and how to effectively manage a sales team. The course addresses the changing relationship between marketing and sales and the influence of information technology and the Internet on sales and sales management. The course also provides the necessary sales management skills required to lead, organise, motivate, compensate and evaluate a sales team.
The course starts 26 November 2012 and includes a 5-week holiday break.
Download course information.
GetSmarter is a high-touch online education company that works together with the University of Cape Town and industry experts to present courses throughout South Africa. It has trained over 10,000 students in the past four years, in such diverse topics as labour law, creative writing and project management - all from the comfort of the students' homes or offices.
After the runaway success of the University of Cape Town Internet Marketing course (now in its 7th presentation), GetSmarter offered the UCT Social Media course for the first time in August 2012.
According to Marketing Manager, Robyn Allan, the University of Cape Town Social Media short course accepted more than double the anticipated number of students than initially expected. This provides a clear indication that there is a great demand among media and marketing professionals for specialised skill sets that will enable them to advance in their careers.
Alan continues to say that they "have no doubt that the three newly launched courses, all starting in November 2012, will be equally popular among those seeking cutting edge skills that will give them the foundation they need for a successful marketing career".
For more information on the full portfolio of online university short courses visit www.GetSmarter.co.za.
