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TAMS information out end July
The free update of South African Advertising Research Foundation's (SAARF) television audience measurement survey (TAMS) will be released at the end of July 2011 in Johannesburg, Cape Town and Durban. The update will include universe changes, what has happened to the panel during the last year and Time Shifted Viewing, a new aspect being implemented shortly.
A presentation, by Chris Eyre, MD, AGB Nielsen Media Research and Cobie van Jaarsveld of McCann South Africa, will assist planners in understanding the impact this change will have on their plans and how to interpret these changes for clients.
Dates and venues
Johannesburg, Tuesday 26 July 2011 at the Bryanston Country Club, Bryanston Drive, Bryanston
Durban, Wednesday 27 July 2011 at the Southern Sun, North Beach 83/91 Snell Parade, Durban
Cape Town, Thursday 28 July 2011 at the Southern Sun, The Cullinan, 1 Cullinan Street, Cape Town
Sessions run 9.30am - 11am
RSVP to az.oc.fraas@fraas
Update 4.46pm on 15 July 2011: Note that time-shifted viewing data will not form part of this universe update.
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