The potential to enhance all forms of communication is the key value of experiential marketing. At a recent visit to VWV in Kyalami, third year AAA students were exposed to a five-screen presentation of the company's newest show reel featuring the world's most spectacular experiential applications and technology.
In a cinema setting armed with popcorn and juice the students were taken through examples of the technology by Mike Fynn, VWV's New Business Development and Marketing Director who exposed them to footage featuring past events, corporate theatre campaigns, event case studies and fun examples of this form of marketing that used small and large budget applications.
Fynn took the opportunity to announce that VWV would sponsor an award for the school's end-of-year graduation ceremony. The award would go to the marketing and creative team that makes the best use of experiential marketing in a campaign.
Fynn also told the students that VWV will accept two interns from the AAA School of Advertising this year for a mentoring programme. "The interns will be exposed to all forms of experiential marketing and will become involved in the everyday workings of VWV," says Fynn.
Students recently presented their campaigns to judges Fynn and Vanessa Proctor, a former AAA student who is now working at VWV.
"I can't believe that I was there last year," says Proctor. "Being in this industry for just under a year has changed my perceptions incredibly. I look at a piece of communication and challenge myself to come up with a different way to implement it. The students have presented some amazing, fresh and different ideas- it makes me proud to be a graduate of the AAA."
