Natural & Organic Product Exhibition in Joburg

The last show, in Cape Town last October, had a 30% increase in attendance figures, with a visitor total of 14 646. The growth of the show mirrors international statistics, which show this market sector growing at more than 30% globally.

Exhibition director David Wolstenholme said: “This year we have decided to stage the Natural & Organic Products Exhibition alongside our successful Women's Show - where visitors will have free access to visit both shows. Women have played a vital role in the platform's unprecedented development over the last few years, as they make 92% of all decisions related to the home and family. This is directly proportional to the increase in consumer demand for organic products and eco-friendly services. Climate change, and the resulting global food and energy crisis, has put an even bigger spotlight on the need for sustainable economic solutions and environmentally conscious lifestyle practices, making the organic industry the fastest growing industry segment worldwide.”

A more environmentally conscious buyer

“The growth and popularity of the Natural and Organic Products Exhibition provides an accurate gauge for the degree to which the average South African consumer has evolved into a more environmentally conscientious and selective buyer. What started out as an exclusive trend five years ago has grown into a sustainable and global green movement that is reflected by the boom of new organic product lines available in the marketplace. In parallel with the widening choice of available organic and environmentally friendly products via traditional mainstream retailers, consumers are also recognising that their rand allows them to exercise their power to choose, and actively support, brands that are not only good for them, but good for the environment too.”

This year's show will also host the 2009 PhytoTrade Africa Natural Product Award. The award, now in its fourth year, is offered to a person, product or business in southern Africa that has demonstrated commitment to developing ethical and environmentally sustainable products with natural ingredients.

In addition to its representation of local organic products and natural solutions that include food and beverages, the Natural & Organic Products Exhibition will showcase natural, complementary medicines and preventative health care; environmentally friendly textiles and fashion; and body, beauty, hair and cosmetic care.

Eco-fashion followers will be able to enjoy the fourth annual Environmentally Friendly Design Competition and NO KAK! Fashion Show, which will be featured on the Food & Wellness Stage throughout the three-day exhibition. This competition-with-a-difference is geared to increase environmental awareness of students and lecturers in the design sector, as well as calling the South African clothing and textile industry to action.

For more information, go to www.naturalandorganic.co.za.