Trending
Elections 2024
Jobs
- Sales Rep/Traders Assistant Hazyview
- Inside Sales Representative Hazyview
- Creative Strategist Hazyview
- Advertising Sales Representatives White River
- Sales Representative Hazyview
- Sales Promoters Bushbuckridge
- Retail Sales Assistant Bushbuckridge
- Sales Executive/Design and Display Industry Johannesburg
- Client Service Manager Johannesburg
The Bar Africa brings a fresh creative approach to Kenyan furniture retailer
Kenyans by and large are non-confrontational and conservative as a people. The idea was to go against form and depict the opposite. Pitting people against each other in the fight for their favourite furniture pieces in this year’s Furniture Palace Mid-Year Sale campaign. The executions followed this theme across OOH, bite sized videos on social, and even incidents “caught” on CCTV cameras at their showrooms. - *pics for case study PR
"The idea was to go against form and depict the opposite. The campaign is also proof that you don't need big media and production budgets to be memorable and have big impact," said Shounak Guhatakurta, creative director and co-founder at The Bar Africa
"The Bar Africa brought a fresh and out of the ordinary creative approach to our annual mid-year sale campaign, and more so how the category is advertised in Kenya. While our objective is focused on attracting customers and boosting sales, it’s important to have a partner that understands both business and brand building – exactly what The Bar brought to the table - next level creative prowess and unconventional thinking," added Simran Saleh, marketing officer at Furniture Palace.
About The Bar
The Bar Africa is a collective of thinkers, storytellers, designers, artists, filmmakers, techies social media gurus and everything in between. The agency was co-founded by Marls Truter, Shounak Guhathakurta and Yash Deb.
- Redefining the agency-client relationship02 Oct 16:56
- The Bar Africa celebrates one year anniversary05 Sep 10:01
- The Bar Africa Furniture Palace campaign embraces digital media17 Jul 12:08
- The Bar Africa brings a fresh creative approach to Kenyan furniture retailer07 Jul 10:07
- Unleashing entertainment: The Bar Africa's dynamic campaign for GOtv Kenya12 Jun 09:48