Initially Momentum McCann South Africa will focus on sales promotion and retail, before entering the highly competitive sports sponsorship and event management arena.
Says MD Wayne Parry, “We provide offer-led marketing geared to change behaviour and create an immediate sale. South African marketers are looking for a one-stop-shop of communication specialists who can provide a total solution to their marketing needs. At Momentum McCann we create memorable experiences to inspire consumers, customers and stakeholders to interact with the client's brands that stretch across the boundaries of B2C, B2B and internal stakeholder communication.”
“The launch of Momentum McCann in this market is part of our vision to establish McCann Worldgroup as a leading multidiscipline communications organisation in South Africa,” says Martin Hummel, group chief executive, McCann Worldgroup South Africa.
“This is a dynamic period for the agency and I am extremely passionate that we are able to use our global expertise to not only create the next generation of leaders at McCann Worldgroup South Africa but to also provide our clients with a strategic and differentiating global offering.”
