The key to a successful online store is to make the process of purchase as simple and secure as possible. Thomas Pays, CEO of instant online payment solution i-Pay puts it into perspective, 'The quicker you can dispatch goods and provide an outstanding service, the higher the opportunity of seeing a client coming back for further purchase will be.'
I-Pay provides the consumer with a streamlined payment process. Simply select i-Pay as your payment solution, log into your internet banking, approve payment and enter your one time pin. Ease and convenience in online purchase is just what the customer ordered.
It is through pioneering platforms such as i-Pay that the merchant and the consumer are able to breathe easy knowing that their transaction is secure. Pays says, "I-Pay provides any merchant with a fraud free payment solution, allowing them to dispatch goods in no time - and with an immediate EFT payment. Peace of mind guaranteed."
South African e-commerce innovation is changing customer perceptions worldwide, opening online stores to new markets of consumers; customers with internet banking and debit cards. Credit card purchase, the threat of fraud and late payment has become a thing of the past. The most appealing aspect is that e-commerce stores now offer customers a choice regarding their method of payment.
Being given options is important to this generation of consumers. Choice coupled with instant gratification (immediate purchase) is what e-commerce stores are now able to provide and this is just what the 21st Century consumer craves.
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